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A Scrum Master Works on Three Levels

April 2, 2019

Through my professional experience, while serving my customers, working with Scrum Teams and training people in Professional Scrum, I have observed that some Scrum Masters only work to serve the Development Team and the Product Owner.

According to the Scrum Guide, Scrum Master serves on three levels:

1.    Product Owner

2.    Development Team

3.    Organization

From my observations in some organizations that applied (or are on their way to applying) the Scrum framework, some facts have arisen.

1.    Many Scrum Masters are focused only on service to the Development Team.

 

2.    Some Scrum Masters are focused only on service to the Development Team and Product Owner.

 

3.    Very rarely Scrum Masters are focused on service to the Organization, Development Team and Product Owner.

 

These facts made me wonder why this happens and how can we change this.

 

Currently, lots of organizations hire Agile Coaches (or similar job titles) as they realize the need to employ someone who does the job on the organizational level. Usually, the expectation is to train people in the company, cooperate with leadership, help them in moving toward agility, make organizational change and cooperate with other departments i.e. HR, marketing, sales, law, etc.

This is in good faith. This makes me ask the question – Why don’t organizations ask Scrum Masters to do all these organizational assignments?

The Scrum Master role is misunderstood more often than not. There are many myths ensuing around this role (secretary, watcher of the progress of the team, tasks assigned, metrics manager, project manager and many more, but frequently focused on Scrum Teams only). Organizations seldom deeply understand the role and thus do not consider them valuable on the organizational level.

The results are predictable.  Scrum Masters are afraid of working with the whole organization because they do not want to be punished for an unassigned job. The organization expects Scrum Masters to work only with Development Teams and improve their productivity and/or with a Product Owner with little communication to the organization. For instance, the scenario I have observed several times might help better immerse to the problem. An organization is not happy as several Scrum Masters established a community of practice and spend a few hours there a month. Next, they organize some meetings with people from other departments to discuss introducing agility to them. The leadership team’s concern about the teams’ productivity and doing “unnecessary” or “overlapped” work, is starting to come up in conversations. Scrum Masters then stop spreading Scrum to the organization as they are not allowed/encouraged/supported, etc.

Another reason why Scrum Masters rarely operate on all three levels,  is that some Scrum Masters are unaware of which accountabilities belong to their role. Sometimes they have just started this position and they are still learning. Sometimes they just prefer to keep their focus on Scrum Teams or don’t believe that someone in the organization is going to listen to them. There may be other reason as well.

Scrum Masters are often employed in a hierarchical organization, their position in the organization is sometimes too low to be heard, due to the culture, process and the hierarchy itself.

These observations don’t exhaust the subject, there are many more reasons why the Scrum Master’s connection with the organization can be overlooked.

Scrum Masters – if you recognize yourself in this situation - go global! Make attempts to be heard, make your role visible and desired by the organization. If you don’t help your organization on their way toward Agility and Professional Scrum, who can?

Advice

o    Teach your organization what the Scrum Framework is and what the job of the Scrum Master is, including their role in working with the organization.

o    Become a Change Agent for your organization. Make small improvements, then present the results. Make them public and transparent.

o   (Help) Remove organizational impediments.

o    Help other Scrum Masters to elevate to the organizational level.

o    Teach the organization an empirical approach and its benefits

o    Teach your organization, especially Product Owners about delivering value each Sprint and delivering a Done Increment.

o    Start the conversation about Business Agility within the organization.

o    Introduce Agile metrics in your organization (you may take a look at Evidence-Based Management).

o    Present improvements to your organization to show progress.

o    Teach management about Agile Leadership and engage them.

o    Introduce Scrum to other teams (if they’re not familiar with Scrum).

o    Cooperate with Leadership to successfully remove impediments.

o    Live by the Scrum Values and teach the Scrum Values the whole organization.

o    Treat your organization as a holistic system and listen to its needs.

 

Now, take a look at your current role. Do you serve on all three levels as a Scrum Master?


What did you think about this post?

Comments (10)


Laurens Bonnema
06:12 am April 3, 2019

Love this post, Magda! I recognize the issue and agree we need to help people realize that a Scrum Master is an organizational change agent, not just a ”role coach.” That’s why we’ve launched Scrum Boosters at Xebia to help people boost their Scrum and recognize that great Scrum Masters work the full Venn diagram, not just one or two of the circles. Turns out, our own Agile Coaches needed some unlearning there as well... 😉


Bob Marshall
03:26 pm April 3, 2019

Seeing as how Scrum (as a form of Agile) is a local optimisation, rather than system (organisation) wide, the "organisation" role ain't ever going to happen. One (of many) reasons I gave up being a Scrum Master in favour of Organisational Psychotherapy.


Ionut-Adrian Bejenaru
06:15 am April 4, 2019

Absolutely awesome. You just spoke the unspoken. Ty.


Rafael
04:44 pm April 4, 2019

Great post.
I'm facing this problem right now as Scrum Master.

Our manager, CEO likes scrum but they don't see value in it.

Can you recommend some books or practices to help the organization specifically as Scrum Master?


Marcin
10:10 am April 7, 2019

Sometimes it's a matter of experience. When you're fresh Scrum Master enchanted by Scrum you think everybody should used it. Then it is easy to fail as working with organisation is hard and requires from you the knowledge of change management and its practices. And then you need to inspect your failure, adapt your actions and try another time - it’s much easier when you’re experienced, know that it’s the only way and it’s worth to do it.
What I would add/put focus is “try to help not force the changes”.


Tyler Reihmann
02:45 pm April 8, 2019

Great timing on this - as a Scrum Master in our organization, I had also just realized I was focusing on PO and the Scrum Team. We have a roadmap to move through the rest of the organization to help them and also look to check in periodically.


Judyta Barczyk
04:14 pm April 8, 2019

Really inspiring article!
Especially tips - I also recommend being a Change Agent and trying to implement small improvements in your company.
This is the best way to convince your organization to trust you and support you in your actions.


FELIPE VEIGA RODRIGUES
03:17 pm April 24, 2019

Amazing Article, Magdalena. Thank you for sharing your knowledge.


Vinayak
12:05 pm August 25, 2019

In fact I see even the role of Agile Coach is misunderstood as often Agile Coaches are supposed to be coaching ScrumMasters and Teams and not leaders/managers.


Hannah Nitschinger
11:22 am September 17, 2025

These are all very valid points - the question for many scrum masters is how to reach this level - scrum master certifications 2 & 3 certainly help you understand more than the basics. We're also about to release an app, that provides scrum masters with good questions to ask to resolve any situation they experience ( https://and-ask.com/ ). A corporate head of agile I was talking to the other week, made me aware that our app helps scrum masters to move towards the next level, as they can easily ask about organisational impediments or change potential, that would often be out of their experience scope. Send us a message to let us know what you think.