November 18, 2020

[VLOG] Do you measure what matters?

How do you know whether you deliver value?

How do you know whether your organisation is on track to achieve its strategic goal?

Do you measure what matters?

If you give a pen and paper to everyone in your organisation, from the most junior employee to the CEO, can they give a consistent answer to the aforementioned questions?

The 2020 Scrum Guide introduces the concept of 'Product Goal' to provide a focus for the Scrum Team
toward a larger valuable objective. Each Sprint should bring the product closer to the overall Product Goal.

And Evidence-Based Management, an empirical approach to measure and continuously improve outcomes, provides a framework to conceptualise this relationship between the company's Strategic Goal, Product Goals and Sprint Goals.

Watch the Vlog to explore more.