Why Experiment?

May 19, 2021
People in organizations are often afraid of running experiments. I have observed that approximately 70% of people responsible and accountable for products are reluctant to validate their assumptions by experimenting. There are several reasons for this hesitancy. The most common is misunderstanding what exactly the Agile experiment means. The second one is the negative result of the experiment. I always answer that this is fine that we have such a result! It means that there is no need to develop a solution that no one wants or does not fulfill users' expectations.