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Blog Post

Different Ways to Know your Customers

September 30, 2023
Product Owners must know their customers to succeed in today’s competitive markets. There is a common agreement among experts involved in product management about it. A lot has been said about this topic. In this blog post, I discuss the different ways to know your customers. To make it more practical, I share some tools to ease application in the work environment.
Blog Post

Is Revenue a Good Product Goal?

October 14, 2022
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this need.
Blog Post

The Product Goal explained

July 1, 2022
Product Goals were added to the 2020 version of the Scrum Guide. The idea of incorporating this concept was to emphasize the importance of having a longer-term goal than a Sprint Goal.
Blog Post

Success of Implementing EBM

July 21, 2021
Previously, I have described some challenges with the Evidence-Based Management implementation. There are plenty of challenges regarding the process of applying Evidence-Based Management, there are also great results.
Blog Post

Why Experiment?

May 19, 2021
People in organizations are often afraid of running experiments. I have observed that approximately 70% of people responsible and accountable for products are reluctant to validate their assumptions by experimenting. There are several reasons for this hesitancy. The most common is misunderstanding what exactly the Agile experiment means. The second one is the negative result of the experiment. I always answer that this is fine that we have such a result! It means that there is no need to develop a solution that no one wants or does not fulfill users' expectations.
Blog Post

Why Agile Transformations Sometimes Fail

October 18, 2020
Based on my experience working in agile environments since 2010, I did some research and had general observations on the topic. Regardless of the business domains or product area, there are some common rules that may devastate your efforts toward agility.
Blog Post

A Scrum Master Works on Three Levels

April 2, 2019
Through my professional experience, while serving my customers, working with Scrum Teams and training people in Professional Scrum, I have observed that some Scrum Masters only work to serve the Development Team and the Product Owner.