This whitepaper defines the Agile Product Operating Model (APOM) and explores how it is designed to help organizations continuously deliver value, adapt faster, and thrive in uncertainty.

What is the Product Owner accountable for? From the Scrum Guide: The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. The important part to focus on here is - maximizing the value of the product. But how does the Product Owner know...

Discover why "fail fast" falls short and learn a more effective framework—fail smarter, sooner, and forward—to transform failure into strategic innovation.

In this episode of the Scrum.org Community Podcast, Dave is joined by Yuval Yeret and Darrell Fernandes to answer key questions on Agile product portfolio management from a recent webinar. (44:42 Minutes)

An online version of The Evidence-Based Management Guide

In this vlog, PST Joshua Partogi shares an overview on Evidence-Based Management to measure effectiveness in an organisation, regardless of whether they're using Scrum or Kanban.

Effective negotiation for funding requires strategic planning, trust and confidence. This is important in product management for launching and sustaining a product within the financial constraints of an organization.Product Owners should consider scenarios where they may need to negotiate for fundin...

Scrum Teams work with stakeholders in their organization to understand their feedback regarding the product. As these stakeholders generally have different responsibilities, needs, opinions and interests, it can be challenging to decide on the future of a product or initiative. For instance, someone...

In this webinar, Dave West discusses how organizations approach portfolio management, common pitfalls, and how they can balance the need for long-term investment plans while managing immediate, changeable product needs.

Showing the value you offer to the organization is more critical than ever for Agile Coaches and Scrum Masters. It’s not easy, though. The three recommendations I provide in this blog post might help. If you’re interested, dig deeper into Evidence-Based Management, Kanban, and the scientific researc...

This whitepaper by PST Andy Brandt, Code Sprinters with Dave West, CEO, Scrum.org highlights the need for product-centered agility and how the Agile Product Operating Model supports quick adaptation to market changes without compromising long-term value.

In a complex product environment, making the right decisions can feel overwhelming, because we don't easily know what is right. In this Scrum Pulse webinar, Professional Scrum Trainer Lavaneesh Gautam dives into the critical role evidence plays in shaping product strategy.

In this unique episode of the Scrum.org Community Podcast, Patricia Kong and PSTs Ryan Ripley, Todd Miller and Will Seele discuss the application of the Evidence-Based Management (EBM) framework to career management. (23:30 Minutes)

In a competitive market with fast changing customer needs and behaviors, there is pressure to deliver results quickly, which leads many organizations and teams to rush into solutions without identifying the customer satisfaction gaps that exist. This hinders them from creating a common shared unders...

Be prepared to own your next interview or performance review. This Scrum Pulse webinar featuring Professional Scrum Trainers Todd Miller, Will Seele, and Ryan Ripley will empower viewers to take control of their career development using a goal and data-driven approach powered by Evidence-Based Manag...

Diesen Fragen beantwortet Professional Scrum Trainer Simon Flossmann in diesem Webcast. Er zeigt einen Weg, wie Unternehmen den Wert von Scrum für sich bewerten können. Besuche den Webcast und lernen die Grundzüge von Evidence-Based Management kennen.

What if you treated your company like a product? Some of the most successful founders have unlocked this powerful mindset, applying the same principles used to build great products—iterative improvement, stakeholder focus, and strategic investment—to shape their organizations. By viewing internal ex...

Is data always the key to successful product development? In this article, we explore when data collection helps and drives innovation, and when it can lead to misguided decisions or wasted efforts.

Hypothesis-driven development offers a structured approach to problem-solving and innovation while minimizing risks, enabling evidence-based decisions, and fostering experimentation. This series includes the benefits of a hypothesis-drive approach for Scrum Teams and product delivery as well as templates and examples of different hypothesis formats.

A hypothesis is a clear, testable statement. It includes a forecast or prediction based on the assumption. Unlike an idea or open question, which are generally vague or speculative, a hypothesis is a precise, verifiable proposition that outlines both the action and expected outcome.There are several...

Hypothesis-driven development promotes a structured approach to agile delivery, enabling teams to test assumptions early and make data-informed decisions. This leads to more efficient and effective outcomes. Other benefits include:Focus and ClarityHypotheses help Scrum Teams move from vague ideas an...

Scrum Teams work in complex and uncertain environments where outcomes are unpredictable and variables are interdependent. In the context of product discovery and development teams should form hypotheses to learn more about potential problems or opportunities.A hypothesis-driven approach allows Scrum...

A hypothesis is a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.* A hypothesis-driven approach is a scientific method where validation through experimentation is necessary to validate or refute assumptions.Organizations and Sc...

This story highlights the importance of using complementary metrics to ensure you're not just focused on speed, but also on delivering real value to your customers.

In diesem Artikel beschreibt PST Simon Flossmann 3 Fehler, die bei der Skalierung von Scrum vermieden werden sollten.

Misurare gli obiettivi in Scrum è necessario per capire se stiamo realmente massimizzando il valore del prodotto. Nell’articolo precedente, gli obiettivi in Scrum, abbiamo esplorato perché e come Product Goal e Sprint Goal forniscono focus e autonomia allo Scrum Team. Aiutandoci a concentrarci sul r...

In this Scrum Pulse webcast, Alex Ballarin, a Professional Scrum Trainer (PST) from Scrum.org, demonstrates how the combined use of Scrum and Objectives and Key Results (OKRs) can significantly amplify their respective benefits.

This video features an interview with PST Magdalena Firlit who shares her experience and expertise with PST Mehdi Hoseini as they discuss the Evidence-Based Management Framework. (56:39 Minutes)

Join Professional Scrum Trainer Oscar Styf in this Scrum Tapas video as he shares his experiences in introducing Scrum through pilot programs or lighthouses. (4:37 Minutes)

Updates to the Evidence-Based Management Guide in 2024 by Patricia Kong and Kurt Bittner

Customer outcomes are the results that customers and users experience when they use a product. This piece describes the characteristics of customer outcomes as well as how to define them.

In this Scrum Tapas video, Professional Scrum Trainer Magdalena Firlit explores the key differences between outputs and outcomes, highlighting why focusing on outcomes is crucial. Additionally, she illustrates these concepts with practical examples to help you apply this understanding effectively in...

The question is no longer whether to adopt EBM, but how quickly you can do so. Leaders ready to make this pivot will find themselves well-equipped to lead their organizations toward sustainable growth and innovation.

This activity is designed to help you understand how value is currently measured for your product. It’s also a good activity to improve your current approach to measuring value. It can be facilitated as a workshop for Scrum Teams working on a product or product portfolio together and may include int...

Smart managers love EBM because it transforms the art of management into a science. The shift from "I think" to "I know" removes much of the guesswork associated with traditional management, allowing leaders to steer their teams with confidence and precision.

Product metrics are indicators that help assess the customer and business value a product delivers. This pieces includes common types of information to measure.

EBM is especially relevant in industries characterized by rapid change and uncertainty, as it provides a structured yet flexible approach to making informed decisions and adapting strategies based on actual performance and emerging trends.

In this episode with guest host, PST Ryan Ripley, he interviews fellow PST Magdalena Firlit. Magdalena discusses her transition from traditional project management to Scrum. (15:28 Minutes)

Validating whether a product is valuable is often a challenge for teams and organizations. This piece includes common mistakes to avoid when understanding and seeking product value.

In this Scrum Tapas video, Professional Scrum Trainer Joanna Plaskonka highlights the financial impact of unused product features, citing research showing that 80% of features are not used or barely used. (5:22 Minutes)

A Scrum Team can use a product roadmap to communicate, discuss and also improve the plan for working toward their product vision. To use it effectively, the Scrum Team uses the roadmap to convey how the team intends to pursue their longer term goals.

In this video, Martin discusses the importance of measuring the right things in your organization to achieve success. 📈🎯

This pieces describes the relationship between business strategy, goals, Evidence-Based Management, and experimentation.

In this episode of the Scrum.org Community Podcast, Dave West chats with Yuval Yeret, a Professional Scrum Trainer at Scrum.org. The discussion covers Yuval's background in DevOps and product development, emphasizing his passion for agile and empiricism that has developed over the years. (23:09 Minu...

An important thing to understand when getting started with EBM is that there is such a thing as going too fast and too soon. EBM can create a lighting bolt of transparency, which in turn, could cause irrational responses. We humans can be emotionally triggered when we find a situation is much differ...

How does a Scrum Team know when they've delivered enough product value? This information is especially important in managing the life cycle of a product.

How does a Scrum Team know when there's more product value to pursue? This piece answers how as well as some techniques.

Teams deliver value to customers by releasing product Increments. Customers use product Increments to achieve outcomes that they find valuable. Evidence-Based Management (EBM) expresses this value using a concept called Current Value to refer to the outcomes that a user of a product is able to achie...

In today's fast-paced and highly competitive markets, the ability to adapt and innovate quickly is not just desirable – it's essential. In this video, Martin explores the nuanced role of Scrum in such environments. 🚀 He sheds light on how Scrum can help businesses not only survive but thrive in thes...

When Scrum Teams don’t grasp customer needs, their goals may be flawed and outdated. Strategic Goals and Intermediate Goals (like Product Goals) change based on customer feedback. Often this happens because the Scrum Team over-relies on internal stakeholder information. While their opinions are impo...