When I’m describing the Key Value Areas (KVAs) of Evidence-Based Management, I find Time to Market is often misunderstood to mean “just go faster.” We need to scrub off the scent of “we know what we need to do, we just need to do it faster.” In complexity, goals and execution have a lot of unknowns, and things emerge as we do the work. So, we will be unsuccessful if we choose to follow a plan, even if we do it faster.
I want to address those of you who don't really want the feedback. I mean, as important as feedback is, and as many times as you've heard that the central point of a Sprint Review is feedback…you're tired of it. It's pesky. And it just gets in the way of you doing what you know is right anyway.