Your LLM tool doesn’t think. It’s a statistical AI parrot: sophisticated and trained on millions of conversations—but still a parrot. Teams that fail with AI either don’t understand this or act as if it doesn’t matter. Both mistakes are costly.

A few years ago the buzz word in the Software Industry was #Agile, then came #Devops and now certainly the word that is ruling the roost is #AI. In these changing times where the lines are getting blurred and roles are evolving at a rapid pace; how can Product Ownership remain untouched by AI.

El refinamiento es una práctica saludable en Scrum para mejorar la transparencia del Product Backlog y la entrega de valor. Hay muchas prácticas, técnicas y herramientas para llevarlas a cabo, sin embargo, su ejecución debe llevarse a cabo teniendo en consideración algunos aspectos que se muestran a...

If you are thinking about "saving money" by eliminating the Scrum Master, think again! They are the glue that holds the Scrum Team together. What are good communication, effective events and a focus on value worth, after all? A pretty penny, I'd say.

The Scrum Master role is at risk of fading away unless the profession changes. Too many organizations misunderstand the accountability, reducing it to administrative tasks instead of leadership. The Scrum Masters who will thrive are those who grow beyond facilitation, actively protect empiricism, in...

In this blogpost, PST Joshua Partogi share his personal thoughts what does it mean for a Scrum Master to be a true leader who serves.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Darrell Fernandes to tackle questions from a recent webinar on the Agile Product Operating Model and incentives (44:47 Minutes).

In this Scrum Pulse webinar, PST Russell Miller will show you how to establish—and maintain—clear, actionable product vision, whether you're at the beginning of your journey or mid-stream. Learn lightweight, practical approaches to creating and explaining the vision. We want to involve others, creat...

In this blog post PST Joshua Partogi explains how to use Evidence-Based Management to measure organisation agility and the importance of it.

This post challenges teams that claim to be Agile by spotlighting one brutally honest metric: Days Since Last Release. Release frequency is a clearer indicator of agility than velocity or story points. By tracking how long it has been since the last release, and striving to keep that number at zero,...

In the world of Scrum, we love to say that the Product Owner is accountable for maximizing the value of the product. But what we don’t say enough is how they actually do that. Spoiler: it’s not just by writing user stories and keeping the Product Backlog tidy, although those things don't hurt. A gre...

Scrum revolves around products but what is a product, really? Learn why clear product definition is key to alignment, focus, and delivering real value in this blog by PST Robert Pieper.

Product Owner is an Experimenter. You can leverage AI to visualize your ideas quickly without the need for developers and validate them. But HOW?! Stay with me.

48 posts in, and we’ve only scratched the surface. This post wraps up our deep dive into the first two sections of the Scrum Guide—revealing just how much meaning lives in every word. Read the highlights, reflect on your learning, and get ready for Scrum Theory.

PST Bart Versteegen recently answered some burning listener questions about the Scrum Master Accountability. Tune in for great insights!

Learn the difference between a Product Manager and Product Owner—strategy vs. accountability, and who truly owns product decisions.

In a recent conversation with an executive leader, she shared a very interesting insight: “Leadership is a lot like being a glorified Scrum Master.” It may sound surprising to you at first, but the more I think about it, the more it makes sense to me.

In diesem Artikel erklärt PST Simon Flossmann die beste Strategie Stakeholder zu managen.

This post unpacks what story point estimates really show -variance. A simple scatter plot reveals why chasing better estimates misses the point. Smaller, consistent work wins. Estimation isn’t the problem. The way we size work is.

As a Scrum Master have you ever been in a situation where you were in a team discussion and you agreed to a team decision because everyone was in for it, although deep down you were not really inclined or in agreement with the decision. Also, did it happen that at a later point in time, most, if not...

This article explores how Agile leaders can enhance customer satisfaction by integrating emotion recognition and Emotional AI into product and service delivery. Learn how to use classes of service, AI-driven insights, and human empathy to adapt faster, prioritise better, and deliver greater value in...

Explores how Scrum Masters and Product Owners balance leadership, authority, and team autonomy to ensure accountability, effective self-management, and organisational alignment.

In this article, we'll break down two of the most misunderstood yet powerful tools in the product toolbox: User Personas and User Role Modeling. These tools will help you create value-driven backlogs that reflect real user needs, not just business assumptions.

How do you manage your cross-organization initiatives? How can we leverage the project to product shift for cross-org work? Find out what can be learned from Scrum Product Ownership in this article from PST Yuval Yeret.

As a trainer, I have the unique opportunity of hearing from a lot of people practicing Scrum in many different organizations. One of the recent trends that I am thrilled to hear about is that many organizations are - at last! - starting to take note of the importance of defining their products.

Coordination tax—that hidden cost of trying to innovate across organizational boundaries that weren’t designed for the outcomes you’re pursuing. How can we evade this tax?

Transparency is a core pillar of Scrum—but what happens when the environment punishes openness? In this episode of the Scrum.org Community Podcast, Professional Scrum Trainer David Spinks joins host Dave West to explore the complexities of transparency in unhealthy organizational cultures. (29:13 Mi...

Stuck in a product discovery rut? PST Sander Dur presents the 72 Discovery Tactics Card Deck and why it should be your go-to tool for sparking fresh ideas and breaking through stale thinking. Draw from six creative themes to challenge assumptions, prototype boldly, and inspire action—whether you're ...

AI is rapidly transforming the role of Product Owners. Those who fail to adapt to this new productivity engine risk becoming obsolete. The PSPO-AI Essentials course helps you mitigate this risk.

In diesem Artikel erklärt PST Simon Flossmann warum der Begriff „Stakeholder-Management“ ist irreführend und welche Fragen, Product Owner beim Stakeholder Management stellen sollten

Why Tactical Adoption Rarely Leads to True Transformation and What to Do Instead

What is a real product and how to organize a product group? Using Yandex Taxi as an example, we analyze the concept of value areas and the importance of end-to-end prioritization.

Ever wonder why AI feels like more hassle than help? Discover the simple shift Product Owners can make to finally get real value—and better results—from tools like ChatGPT

A Product Owner's core accountability is to maximize product value. They must know that a product's success increasingly depends on how well Product Owners connect with stakeholders and the people within the organization who might be outside of the Scrum Team. Marketing and sales teams are often the...

In today’s volatile business environment, Agile leaders must embrace a growth mindset to lead effectively. This article explores the neuroscience behind mindset theory, offers practical insights from business case studies (e.g., GE, Xerox), and shows how Agile leadership aligned with continuous lear...

This blog discusses the role of a Product Owner and how Artificial Intelligence (AI) can serve as a valuable "teammate" to help scale Product Ownership. It addresses the common criticism of the Product Owner's broad scope and explains how AI can assist with tasks, allowing Product Owners and their t...

Berücksichtigen Sie vier Leitplanken bei der Entwicklung von Produkten mithilfe von generativer KI.

Argues that the Scrum Master role requires proven mastery and real-world experience, not entry-level skills or certifications, and should be earned within the team, not assigned.

Balancing AI’s potential with its product discovery and delivery risks: How unchecked AI can introduce bias, compromise data, and erode empathy.

In diesem Artikel erklärt PST Simon Flossmann 3 mentale Modelle, die Product-Ownern helfen, nicht den Überblick in der Produktentwicklung zu verlieren.

In this "Value Delivered" episode of the Scrum.org Community Podcast, host Dave West and PST Jay Rahman, Founder of Fractal Systems discuss how agile principles helped a large investment bank turn a struggling multi-million dollar project into a success. (43:07 Minutes)

This blog discusses managing a product portfolio within the Agile Product Operating Model(APOM). It emphasizes shifting from funding work to funding products/teams, empowering them with ownership and decision-making. It also covers minimizing cross-product initiatives to maintain focus, enabling pro...

When a new Scrum Team first starts working together, they go through some common growing pains. Knowing what to expect for a new Scrum Team can help make things go a little smoother.

Scrum Master vs Project Manager. They are two very different roles/accountabilities. How do we reconcile or differentiate the two? Find out in this blog with PST Robert Pieper.

Download this datasheet to learn more about the Professional Scrum Product Owner - AI Essentials training.

Organizations define Product Manager and Product Owner roles differently. Company size, industry, and structure all play a role. Scrum makes the Product Owner accountable for maximizing value, but many companies add a Product Manager alongside—or instead of—a Product Owner. This creates variations i...

As a Product Owner, one has to dive deep into Product Management in order to create Valuable and Useful products. One of the key aspects in Product Management is to “know thy customer”. Knowing, understanding the behaviours, attributes and traits of the customer can help the Product Owner greatly t...

Erfahren Sie, warum viele Product Owner und Manager sich um das Falsche sorgen: Nein zu sagen, anstatt zu allem Ja zu sagen. Dieser Artikel zeigt drei systematische Ablehnungstechniken auf, die die Beziehungen zu den Stakeholdern stärken und gleichzeitig die Produktstrategie schützen, um zu vermeide...

In knowledge work, backwards movement on the Kanban board often signals confusion or rework. Please don't confuse yourself anymore and find out whether moving cards backwards on a Kanban board aligns with practical knowledge work. Learn what Toyota can teach us about doing it right in Kanban. This a...

Scrum Teams often track velocity but struggle to turn data into lasting improvement. In this Scrum.org webinar, PST Stefan Wolpers explores how AI tools analyze complex team data—velocity trends, stakeholder signals, and even psychological safety indicators—to craft smarter, more targeted Retrospect...