Scrum isn’t about ticking boxes or increasing velocity—it’s about achieving meaningful goals. This post unpacks how goal clarity fuels effective Scrum and what happens when teams forget that purpose comes first.

Should all of the tasks be assigned in sprint planning and by whom?

In this blog, PST Joshua Partogi shares his insights on the mechanisms in Scrum for handling urgent requests from stakeholders.

In diesem Artikel schilder PST Simon Flossmann seine 3 Aha-Moment nach 10 Jahren mit Sprint-Zielen.

In diesem Artikel erklärt PST Simon Flossmann, 5 Problem die Scrum Teams langsam machen.

The Product Goal clearly directs the team's focus. The Sprint Goal is a step towards that destination, ensuring that every short-term gain effectively contributes to delivering value.

A common question for newcomers to Scrum: Can the Tasks of the Sprint Backlog Be Modified Mid-Sprint?

In diesem Artikel erklärt PST Simon Flossmann, wie du Liberating-Structures zur Definition des Sprint-Ziels in deinem Scrum Team nutzen kannst

The usual advice to improve goals is to ask "why." In this article, I give you 6 different questions to unlock more creativity and create better goals.

In diesem Artikel teilt PST Simon Flossmann 3 Tipps, wie du bessere Sprint-Ziele formulierst

The iterative nature of Scrum, with its focus on delivering a Done Increment each Sprint, allows teams to make steady progress toward their goals, even in the face of uncertainty. This process of setting and achieving goals enables teams to adapt to changing conditions, learn from their experiences,...

Self-management is critical to succeeding as a Scrum Team because it leads to ownership and empowers the team. And it creates intrinsic motivation, which is such a powerful driver of team effectiveness. However, in reality we find that self-management remains a challenge. Developers in Scrum Teams o...

Teams are more effective when they have clear and singular goals to guide their work. Goals are present in most Agile frameworks, like Sprint Goals and Product Goals in Scrum. Yet, most teams don’t use them. Learn why this happens and how to start improving.

In this Scrum Pulse webcast, Alex Ballarin, a Professional Scrum Trainer (PST) from Scrum.org, demonstrates how the combined use of Scrum and Objectives and Key Results (OKRs) can significantly amplify their respective benefits.

In questo articolo, Fabio Panzavolta elabora il concetto degli obiettivi in Scrum, Product e Sprint Goal in particolare, quanto questi siano elementi chiave per massimizzare il valore rilasciato agli utenti del prodotto e un modello da poter scaricare ed utilizzare al lavoro per cominciare a creare ...

My recent article Debunking ten Common Objections to Incremental Delivery for Software Teams introduced ten of the most common objections to incremental delivery. In this article I introduce and debunk ten more objections to you guessed it, incremental delivery.

In this live session of Ask a Professional Scrum Trainer, Samuel Adesoga answered the listener questions about the Product Owner Accountability, team dynamics, Sprint lengths, metrics, Scrum events and more. (54:14 Minutes)

If the Scrum Values and the Sprint Goal are not aligned, the Sprint Goal will be suboptimal.

No. The commitment for the Sprint Backlog is the Sprint Goal, which enhances the importance of achieving outcomes that deliver value rather than merely completing a set of predefined work items.

In this special episode of the Scrum.org Community podcast Leslie Morse guest hosts and interviews Professional Scrum Trainer Johannes Geske about his work with Sto, a building materials company. He shares Sto's success story and covers how they worked with the Plug & Play Scrum Team from Amazing Ou...

An example of how Sprint Retrospective improvements can drive value improvement in your organization.

Crafting valuable Sprint Goals drive the team towards meaningful progress in each iteration and contributes to the product's success if measurability, feasibility, and collaboration are considered.

In this fascinating talk from the Hands On Agile Meetup, Maarten Dalmijn introduced the concept of humble planning and why it’s crucial for succeeding with an Agile way of working and building products of exceptional value.

In Scrum, Sprint Goals play a crucial role in guiding the team's efforts and providing a clear direction for the Sprint. A Sprint Goal is a concise statement that defines the objective of the Sprint and aligns the team towards a common purpose. In this article, we will explore the importance of Spri...

In Scrum, Sprint Goals stand as pivotal guiding stars, directing teams toward success. A Sprint Goal encapsulates the essence of a Sprint – a short, time-bound period during which a team commits to achieving a specific objective. This blog explores the significance of Sprint Goals, shedding light on...

The Sprint Goal is essential for maintaining focus, collaboration, alignment, motivation, adaptability, transparency, and progress measurement, ultimately leading to more successful Sprint outcomes.

In this Scrum Tapas video, Professional Scrum Trainer Ralph Jocham discusses how vertical slicing of Product Backlog Items and being in line with the Sprint Goal is beneficial to Scrum Teams. (2:42 Minutes)

Creating Goals can be challenging. In this Scrum Tapas video, Professional Scrum Trainer Oscar Styf shares what to consider when creating effective goals in Scrum. (14:21 Minutes)

The OBJECTIVE Framework highlights nine key components to successful goal setting: Outcome-focused, Balanced, Journey-oriented, Engaging, Challenging, Innovative, Timeboxed, Valuable, and Evaluated.

In Scrum, the Sprint Goal is collaboratively created by the entire Scrum Team. This ensures alignment and shared understanding of the objective for the upcoming Sprint.

In this article, PST Stefan Wolpers shares the top ten most damaging Sprint Goal anti-patterns.

In this Scrum Tapas video, PST Martin Hinshelwood talks about what to consider when creating a Sprint Goal and why it is so important. (3:07 Minutes)

Aligning Sprint Goals with customer outcomes helps Scrum Team to plan their Sprints. Asking questions like “what items do we need to pull from the Product Backlog to deliver the desired outcome or outcomes?”, and “what other work do we need to do to achieve our goal?” helps them to ensure that they ...

Aligning Sprint Goals with customer outcomes means stating the goal in terms of reducing a satisfaction gap, which is the difference between a customer’s current experience and their desired experience. A Scrum Team reduces a satisfaction gap by improving a specific and measurable customer outcome. ...

In this video, Martin tackles the oft-misunderstood concept of Sprint Goals within the Scrum framework. 🎯 With a wealth of experience and a dash of Scottish grit, I guide you through setting Sprint Goals that are not just achievable but also meaningful and aligned with your project's needs.

If you or your team are new to Scrum, you can use this as a starting point to answer, “what should we be doing and why?” for each Scrum Event. If your team is more experienced but you feel like you’re drifting away from healthy behaviors and patterns and you’re not sure how to course correct - you c...

🚀 Navigating the intricacies of the Sprint Goal in Scrum? 🎯 Discover the essence of crafting a goal that drives real value! 📈 Dive deep into the tactical steps, avoid common pitfalls, and ensure your team is on the right track. 🛤️ Let's demystify the Sprint Goal together! 🤝 #Scrum #Agile #SprintGoal

When you have multiple goals which compete with one another, how do you make progress? This isn't just a Scrum problem but a product development problem. In this video PST's Robert Pieper and Gregory Crown from Responsive Advisors share some tips to help you and your team make progress.

In this video, I, Martin, delve deep into the pivotal role of a Scrum Master or Agile Coach in motivating a Scrum Team. 📈🤝 I emphasise the importance of empathy, connection, and understanding the essence of a team's purpose. 🎯

Just finishing several Product Backlog Items, without any clear reason why, is not a usable goal. Then what is? Find out in this video!

In this webinar, Professional Scrum Trainer Mary Iqbal shares how the Scrum Team can navigate emergencies that come up mid-Sprint.

The three Scrum artifacts represent work or value. They help us maximize transparency, making it easier to inspect and adapt our way toward better outcomes. Let’s look at the commitment for each artifact to uncover their critical role in enabling the business benefits of agility.

How does the Daily Scrum support adaptation in order to minimise deviations from agreed goals? Each of the Scrum Events serves to adapt. So does the Daily Scrum. Check out our tips!

Who makes and maintains the Sprint Backlog? Who Creates the Sprint Goal? Do you need a Sprint Goal every Sprint? Can you have more than one? Watch this video to find out

Sprint Goals and Product Goals are really tough to grasp an apply. Most people just restate the PBIs as the goal. Here's a checklist to help you make useful Sprint Goals and Product Goals.

The Sprint Goal is the single objective for the Sprint. Although the Sprint Goal is a commitment by the Developers, it provides flexibility in terms of the exact work needed to achieve it. The Sprint Goal also creates cohesiveness and focus, encouraging the Scrum Team to work together rather than on...

How does the Sprint Backlog supports Transparency? Transparency being one of the core underlying concepts of the Scrum framework. How can you use the Sprint Backlog to raise transparency?

Goal setting is an essential tool supporting agility in complex environments. Various A-B-C formulas lead us to believe it’s a straightforward process, but setting and using goals effectively is challenging. Common pitfalls include not going deep enough with what we aim to achieve and bringing a suc...

Sprint Planning is one of those events that even experienced teams don’t use to its fullest potential.  Here’s why. Many teams see the Sprint Planning event as the time for selecting which Product Backlog items (PBIs) they will deliver in the upcoming Sprint.  And that’s it.  There is so much more t...

In this vlog, PST Joshua Partogi shares a simple guideline that he used to help teams improve their Sprint and to get them out of mini-waterfall.