Lack of transparency leads to poor quality, which has a strong negative impact on organisation’s brands and revenue.
Customers delay sales, and you lose revenue because of poor quality Releasing poor quality software builds the expectation that initial releases will be buggy. If a release date slips several times, new and potential customers may assume there is a problem with quality and will be reluctant to buy when the software is finally released. Even a single sub-par release can sow the seeds of doubt. Once doubt creeps into the minds of existing customers, they may delay purchasing new releases, preferring to allow other early adopters to work through the problems, or worse, they may decide not to buy.
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