Blog Post
The Product Owner as Orchestrator: A seventh stance for the Age of AI
September 15, 2025
AI is reshaping product management, and Product Owners can no longer ignore it. Building on the six preferred stances, the Orchestrator emerges as a seventh stance: treating AI as a digital colleague that automates repetitive tasks, reduces cognitive load, and frees time for strategy, vision, and customer value. Far from replacing judgment, AI amplifies the Product Owner’s impact across all stances — from Visionary to Influencer. Adopting this mindset shift allows Product Owners to focus on what matters most: delivering value with clarity and intent.