Blog Post
Product Owner Is Not... Product Owner Is...
July 9, 2024
Understanding the true role of the Product Owner is crucial for the success of Scrum teams and products. The Product Owner is not a traditional manager or a taskmaster but a value maximizer, visionary, collaborator, and customer advocate. By dispelling these misconceptions and embracing the true nature of the Product Owner, teams can foster a more effective and productive environment for product development.