In this Scrum Tapas video, PST Martin Hinshelwood talks about what to consider when creating a Sprint Goal and why it is so important. (3:07 Minutes)

Aligning Sprint Goals with customer outcomes helps Scrum Team to plan their Sprints. Asking questions like “what items do we need to pull from the Product Backlog to deliver the desired outcome or outcomes?”, and “what other work do we need to do to achieve our goal?” helps them to ensure that they ...

Aligning Sprint Goals with customer outcomes means stating the goal in terms of reducing a satisfaction gap, which is the difference between a customer’s current experience and their desired experience. A Scrum Team reduces a satisfaction gap by improving a specific and measurable customer outcome. ...

In this video, Martin tackles the oft-misunderstood concept of Sprint Goals within the Scrum framework. 🎯 With a wealth of experience and a dash of Scottish grit, I guide you through setting Sprint Goals that are not just achievable but also meaningful and aligned with your project's needs.

If you or your team are new to Scrum, you can use this as a starting point to answer, “what should we be doing and why?” for each Scrum Event. If your team is more experienced but you feel like you’re drifting away from healthy behaviors and patterns and you’re not sure how to course correct - you c...

🚀 Navigating the intricacies of the Sprint Goal in Scrum? 🎯 Discover the essence of crafting a goal that drives real value! 📈 Dive deep into the tactical steps, avoid common pitfalls, and ensure your team is on the right track. 🛤️ Let's demystify the Sprint Goal together! 🤝 #Scrum #Agile #SprintGoal

When you have multiple goals which compete with one another, how do you make progress? This isn't just a Scrum problem but a product development problem. In this video PST's Robert Pieper and Gregory Crown from Responsive Advisors share some tips to help you and your team make progress.

In this video, I, Martin, delve deep into the pivotal role of a Scrum Master or Agile Coach in motivating a Scrum Team. 📈🤝 I emphasise the importance of empathy, connection, and understanding the essence of a team's purpose. 🎯

Just finishing several Product Backlog Items, without any clear reason why, is not a usable goal. Then what is? Find out in this video!

In this webinar, Professional Scrum Trainer Mary Iqbal shares how the Scrum Team can navigate emergencies that come up mid-Sprint.

The three Scrum artifacts represent work or value. They help us maximize transparency, making it easier to inspect and adapt our way toward better outcomes. Let’s look at the commitment for each artifact to uncover their critical role in enabling the business benefits of agility.

How does the Daily Scrum support adaptation in order to minimise deviations from agreed goals? Each of the Scrum Events serves to adapt. So does the Daily Scrum. Check out our tips!

Who makes and maintains the Sprint Backlog? Who Creates the Sprint Goal? Do you need a Sprint Goal every Sprint? Can you have more than one? Watch this video to find out

Sprint Goals and Product Goals are really tough to grasp an apply. Most people just restate the PBIs as the goal. Here's a checklist to help you make useful Sprint Goals and Product Goals.

The Sprint Goal is the single objective for the Sprint. Although the Sprint Goal is a commitment by the Developers, it provides flexibility in terms of the exact work needed to achieve it. The Sprint Goal also creates cohesiveness and focus, encouraging the Scrum Team to work together rather than on...

How does the Sprint Backlog supports Transparency? Transparency being one of the core underlying concepts of the Scrum framework. How can you use the Sprint Backlog to raise transparency?

Goal setting is an essential tool supporting agility in complex environments. Various A-B-C formulas lead us to believe it’s a straightforward process, but setting and using goals effectively is challenging. Common pitfalls include not going deep enough with what we aim to achieve and bringing a suc...

Sprint Planning is one of those events that even experienced teams don’t use to its fullest potential.  Here’s why. Many teams see the Sprint Planning event as the time for selecting which Product Backlog items (PBIs) they will deliver in the upcoming Sprint.  And that’s it.  There is so much more t...

In this vlog, PST Joshua Partogi shares a simple guideline that he used to help teams improve their Sprint and to get them out of mini-waterfall.

No Scrum team has ever been able to reap the benefits of the framework without making the Sprint Goal a cornerstone of its efforts. The following nine principles point at critical issues any Scrum Team needs to consider on its path to excellence.

Daily Scrum events are filled with 3 questions and meandering discussions about tickets that are in progress. Too many topics and not enough time is the typical opinion. So, how about that Sprint Goal? Likely it’s missing or it’s the token “get all the work done” goal. Stop dividing and conquering. ...

What if the Scrum Team is always only working on a random assortment of work items that seem to be the most pressing at the moment of the Sprint Planning?

What are things that Scrum Teams can actually commit to? What are things that Scrums Teams cannot and should not commit to?

But when you have scrum, for example, you need to deliver an increment every single sprint and that increment needs to be done. So the team needs to have a thing called a Definition of Done and done does not mean met the acceptance criteria. Doesn’t just mean that, there should be other consideratio...

Scrum Guide 2020 mentions Sprint Goal and Product Goal because Scrum teams must have a Share Goal. The Share Goal is always essential, even though the Scrum Guide didn't say it before. Basically, the Common Goal helps the Scrum Team become consciously Autonomous. Because Autonomy will lead to chaos ...

In this Scrum Pulse Webinar, Professional Scrum Trainer Mary Iqbal outlines each Scrum Value and provide examples of how these can help your team practice Professional Scrum. In doing so she explores Professional Scrum and how it differs from mechanical Scrum.

What’s the problem with working without purpose? Can you do it? Sure. You can do it, but I mean...

In this energizing 38th Hands-on Agile session, Roman Pichler delved into your questions on the role of the Product Owner. The topics range from product manager vs. Product Owner vs. business analyst to the right size of a Product Backlog to linking product vision to Product Goal and Sprint Goal. ...

In this video, Mark addresses the purpose of Sprint Goals and then explores the message that they are sending when it's hard to define a single Sprint Goal. This can help you ask better questions and steer your team toward higher value.

Does whiskey really help with Sprint Goals? Well, maybe not, but it sure would have helped my nerves creating this simple video about them. The basic idea is that Sprint Goals come first, and they will help the team focus.

Words matter, especially when working in any team setting. Words that are spoken or written by one person can have different meanings when read or heard by another. Scrum Teams have multiple members, which means the interpretation of words used in the team setting increases with each member. The cha...

Why it matters to have a shared understanding of the product your Scrum team is building.

There is a lot going on when it comes to delivering complex products in an uncertain and constantly changing world. In this webinar, Scrum.org Professional Scrum Trainer Stephanie Ockerman breaks it down to 5 ways Scrum Teams can discover their opportunities to improve the many different aspects of ...

In this episode of Ask a Professional Scrum Trainer, John Coleman answers the audience's burning questions about Scrum and the challenges their teams are facing. He answers questions about Product Goals, Sprint Goals, Refinement, Team Dynamics, Performance metrics, Scrum with Kanban and more!

Objectives and Key Results (OKRs) act as goal-setting framework for defining and tracking objectives and their outcomes. OKRs are often misunderstood and are a powerful practice to create razor sharp organisational focus. Isn’t Scrum about goals and focus as well? There is the Vision, the Product Go...

Every company has customer focus in its vision or mission statement, but is it really? As an employee of a development team, how do I know if this is the case?

A Scrum team consists of three clear accountabilities: one Scrum Master, one Product Owner, and Developers.  Often, when working with a Scrum team struggling with excessive conflict or a lack of trust, I find the culprit is a lack of clarity around each of these accountabilities.  Even with the best...

In an agile context, we use metrics to set performance goals, measure current conditions, define small improvement experiments and measure the effectiveness of the experiments in order to inspect and adapt goals and determine the next steps.

This vlog with Robert Pieper talks about the importance of Sprint Goals.

In this webinar, Professional Scrum Trainer Ralph Jocham, walks through the different goals in Scrum and shares examples of how they are used and how to avoid challenges when using them.

On today’s episode of YOUR DAILY SCRUM: Who Decides the Sprint Length for A Scrum Team?

This blog aims to shed some light on the underlying forces at play and how good goal setting with well-chosen metrics can help.

In this discussion, Ralph Jocham, Don McGreal, and Patricia Kong discuss how to improve goals by adding specific measures to know when goals are achieved, how to seek toward goals using empiricism, and how to choose measures to help inform improvements. They will talk about Evidence-Based Management...

Use the do-it-yourself workshops to improve how your Scrum Team uses Product- and Sprint Goals.

On today’s episode of YOUR DAILY SCRUM: What is the Benefit of Having a Sprint Goal?

In the The Evidence-Based Management Guide we talk about the Intermediate Strategic Goal and I likened that to the Product Goal in the 2020 Scrum Guide.

Many organisations wrestle with the seeming incompatibility between agile and release management, and they struggle with release planning and predictable delivery.

In the 2020 Scrum Guide, Ken and Jeff augmented the idea of the Sprint Goal. The Sprint Goal is a commitment to ensure transparency and focus against progress during a Sprint.

In the 2020 Version of the Scrum Guide, the commitments were introduced for each artifact. These then became an element of Scrum; in that they need to be used to gain the maximum value that the Scrum Framework offers. They were always part of a Professional Scrum approach, now there is a clear conne...

This blog post talks about the addition of Commitments to each Artifact in the updated Scrum Guide.