In this article, we'll break down two of the most misunderstood yet powerful tools in the product toolbox: User Personas and User Role Modeling. These tools will help you create value-driven backlogs that reflect real user needs, not just business assumptions.

It's ironic how often we leverage traditional project management for the transformation towards more agile, product oriented ways of working. What would it look like to treat a product transformation like a product?

This blog covers the two techniques - Slicing and Splitting. Are they same? Are they different? When to use which?

Scrum doesn’t just accommodate how you work—it challenges it. By increasing transparency, Scrum helps teams discover which practices still serve them… and which don’t. Here’s how it quietly renders some habits unnecessary.

Lernen Sie, wie Sie die kognitive Belastung reduzieren, schnellere, evidenzbasierte Entscheidungen treffen und Ihre Coachingwirkung auf ethische Weise verstärken können.

Measuring individual cycle time in Kanban misleads teams, hides real bottlenecks, and harms flow. Focus on system-wide metrics like PCE, WIP, and throughput instead.

How do you manage your cross-organization initiatives? How can we leverage the project to product shift for cross-org work? Find out what can be learned from Scrum Product Ownership in this article from PST Yuval Yeret.

As a trainer, I have the unique opportunity of hearing from a lot of people practicing Scrum in many different organizations. One of the recent trends that I am thrilled to hear about is that many organizations are - at last! - starting to take note of the importance of defining their products.

Coordination tax—that hidden cost of trying to innovate across organizational boundaries that weren’t designed for the outcomes you’re pursuing. How can we evade this tax?

In diesem Artikel teilt PST Simon Flossmann, 3 Erkenntnisse für Scrum Master, die langfristige Veränderung bewirken wollen

Discover how generative AI can supercharge Agile coaching in high-pressure environments.

Agile practices are designed to push authority toward the development team, not away.

Scrum wraps around existing practices—not to protect them, but to help you inspect and improve them. Learn how this works and what your team should wrap, replace, or retire.

AI has the potential to be either constructive or destructive. Awareness helps you utilize AI responsibly and ethically. But what does Responsible and Ethical AI mean?!

How can we / should we leverage AI to accelerate discovery and product delivery?

In diesem Artikel entlarvt PST Simon Flossmann 3 gängige Lernmythen.

Denn echte Agilität erfordert tiefgreifende systemische Veränderungen in der Organisationsstruktur, der Führung und den technischen Praktiken, nicht nur die Ausführung von Ritualen.

Scrum stands as a rare and transformative management innovation in a field where technical progress has accelerated but management practices have stagnated.

If Context is King in AI - Context should be considered a core "platform product" for enabling AI leverage. What might it look like to develop AI Context like a Product?

Stuck in a product discovery rut? PST Sander Dur presents the 72 Discovery Tactics Card Deck and why it should be your go-to tool for sparking fresh ideas and breaking through stale thinking. Draw from six creative themes to challenge assumptions, prototype boldly, and inspire action—whether you're solo or in a team workshop. Ready to energize your next Sprint? Use it solo or in team workshops to spark fresh ideas, remix multiple cards for even wilder insights, and bust through stale thinking whenever you need a creative jolt.

Organizing product groups effectively is essential as organizations grow or shift from project-based models. Ideal product teams are small, cross-functional, flexible, and self-managed. Scaling often requires approaches like Team Topologies, with Stream-Aligned, Platform, and Enabling Teams, treating shared services and platforms as products. There’s no one-size-fits-all model, but key ideas include making self-managed teams the core unit, decoupling delivery from skills development, and striking a balance between people and product growth. Ultimately, success relies on people and a holistic approach to change.

Yes, outcomes matter. And we can’t measure our success as Scrum Masters by outcomes alone. In this follow-up to Part 1, I explore the deeper, less-visible indicators of impact—like how we show up in difficult moments, how our teams respond to conflict and change, and how we grow our capacity to lead with presence, clarity, and courage. If you've ever felt discouraged by missed goals or external pressures outside your control, this piece is for you. Let's rethink how we define success in complex environments—and reclaim the parts of leadership that metrics alone can't measure.

Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process improvement—not technical barriers.

Many Scrum Masters fall into the trap of quoting the Scrum Guide verbatim, mistaking recitation for servant leadership. Quoting the rules isn't the same as understanding them. This post explores why simply reading from the Guide can frustrate teammates and stakeholders, lack context, and hinder team growth. Here's what you can do instead. Try taking on a coaching stance to foster understanding through relevance, reflection, and powerful questions. To help teams truly embrace Scrum, the focus must shift from quoting the rules of the game to connecting with the “why.”

AI is rapidly transforming the role of Product Owners. Those who fail to adapt to this new productivity engine risk becoming obsolete. The PSPO-AI Essentials course helps you mitigate this risk.

In diesem Artikel erklärt PST Simon Flossmann warum der Begriff „Stakeholder-Management“ ist irreführend und welche Fragen, Product Owner beim Stakeholder Management stellen sollten

Why Tactical Adoption Rarely Leads to True Transformation and What to Do Instead

What is a real product and how to organize a product group? Using Yandex Taxi as an example, we analyze the concept of value areas and the importance of end-to-end prioritization.

Ever wonder why AI feels like more hassle than help? Discover the simple shift Product Owners can make to finally get real value—and better results—from tools like ChatGPT

Scrum provides the framework—you bring the methods. This post explores what it means that "various processes, techniques, and methods can be employed within the framework," and how to choose the ones that truly serve your team's purpose.

This blog discusses the role of a Product Owner and how Artificial Intelligence (AI) can serve as a valuable "teammate" to help scale Product Ownership. It addresses the common criticism of the Product Owner's broad scope and explains how AI can assist with tasks, allowing Product Owners and their teams to focus on more complex work. The blog also introduces a new Scrum.org course designed to teach Product Owners how to leverage AI in their daily work, clarifying that AI will not replace Product Owners but will act as a supportive partner.

In today’s volatile business environment, Agile leaders must embrace a growth mindset to lead effectively. This article explores the neuroscience behind mindset theory, offers practical insights from business case studies (e.g., GE, Xerox), and shows how Agile leadership aligned with continuous learning builds resilient, adaptive organisations.

Berücksichtigen Sie vier Leitplanken bei der Entwicklung von Produkten mithilfe von generativer KI.

Argues that the Scrum Master role requires proven mastery and real-world experience, not entry-level skills or certifications, and should be earned within the team, not assigned.

Is your company in the middle of Agile transformation? PST Robert Pieper assembled a free eBook to show you the process, the challenges, and how to be successful.

There’s a reason we often say, “Trust but verify.” It's because trust is important — but to build and maintain trust we need transparency. In Scrum, the Sprint Review gives us a way to practice that idea consistently.

Gantt charts assume certainty and predictability; Scrum helps manage complexity and uncertainty.

Balancing AI’s potential with its product discovery and delivery risks: How unchecked AI can introduce bias, compromise data, and erode empathy.

In diesem Artikel erklärt PST Simon Flossmann 3 mentale Modelle, die Product-Ownern helfen, nicht den Überblick in der Produktentwicklung zu verlieren.

Personas help us understand who we’re building for, but access to real users isn’t always easy. The Airport Persona Interviewer GPT lets you simulate live interviews with realistic personas based on your input, like age, role, goals, and pain points. Instead of filling out static templates, you have a conversation, uncovering motivations, frustrations, and behavior. It’s great for early-stage ideas, UX prep, or improving your questioning skills. While it’s not a replacement for real research, it helps teams explore and align quickly. Use it to generate, refine, and stress-test personas, then validate what matters with actual users.

Scrum isn’t about Jira, velocity, or checklists—it’s about how people relate, interact, and make decisions together. Learn why relationships and interactions are the heart of the framework.

This blog discusses managing a product portfolio within the Agile Product Operating Model(APOM). It emphasizes shifting from funding work to funding products/teams, empowering them with ownership and decision-making. It also covers minimizing cross-product initiatives to maintain focus, enabling product teams to handle discovery and validation, defining work in terms of outcomes and measures, and aligning incentives and governance with business strategy. It highlights the importance of transparency, cadence, and clear ownership in building a sustainable product organization. The blog also suggests that organizations evolve incrementally toward a product-oriented approach.

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and continuous improvement.

When a new Scrum Team first starts working together, they go through some common growing pains. Knowing what to expect for a new Scrum Team can help make things go a little smoother.

Product Discovery is not a phase; rather, Product Discovery is a continuous process to learn fast, test early, and de-risk product decisions. It helps teams avoid building the wrong thing by validating user needs and assumptions before investing in delivery.

In diesem Artikel lüft PST Simon Flossmann das Geheimnis erfolgreicher Daily Scrums.

Agile isn’t one-size-fits-all. **Plan–Do–Inspect–Adapt** (PDIA) is powerful for delivery work, but when the goal is to explore strategy, test hypotheses, or navigate ambiguity, you need a different mindset—**Frame–Learn–Assess–Improve** (FLAI). Here’s why a small shift in language can reshape the way we lead.

Scrum Master vs Project Manager. They are two very different roles/accountabilities. How do we reconcile or differentiate the two? Find out in this blog with PST Robert Pieper.

Organizations define Product Manager and Product Owner roles differently. Company size, industry, and structure all play a role. Scrum makes the Product Owner accountable for maximizing value, but many companies add a Product Manager alongside—or instead of—a Product Owner. This creates variations in how the roles function.

What’s the real challenge in Scrum? Not velocity. Not tools. It’s how people relate, decide, and collaborate under pressure. Scrum guides that—not with instructions, but with structure. Here's how.