Pricing is a hypothesis about value, willingness-to-pay, and customer behavior. In this blog, we explore TAP’s pricing formula and show how Scrum Teams can run lightweight experiments, fake doors, A/B tests, and packaging trials, to validate pricing early. Treating pricing like backlog items ensures...

Warum agile Praktiker perfekt für das KI-Zeitalter aufgestellt sind.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Ruud Adriaans, Product Owner and Linus Wiggers, Head of AI from Productowner.nl to explore AI’s growing influence on Product Ownership. (39:59 Minutes)

In this webinar, PST Nils Oud will review the critical AI-era competencies Product Owners must develop to lead this transformation. He’ll show where AI can elevate your ability to set vision, discover value, and lead confidently—while avoiding pitfalls like bias, over‑reliance, and lack of oversight...

Defining product in Scrum is a fundamental choice. A narrow scope gives focus but risks local optimization. A broad scope brings adaptability and customer-centricity but may blur priorities and vision. The right balance turns Scrum into a true driver of business transformation.

In the world of Product Development, there are only two big problems which need to be solved: Are we building the right product? Are we building the product right? There are many approaches that help the developers to build the product in the right way, enabling great quality. However, building t...

Why Knowledgeable Agile Practitioners Are Perfectly Positioned for the AI Era and the Era of ‘Good Enough’ Agile Is Over.

From initial conception through post-launch phases, product managers are responsible for customer research, feature development, and overall product strategy. Think of them as the ultimate jack-of-all-trades in the business world who oversee the entire lifecycle of a product. 

One practice from Kanban that I think is often overlooked is related to the flow of work. Work on the Scrum board should flow from left to right - but it shouldn't flow backwards.

Definir un producto es central a la mentalidad de producto. Hay muchos aspectos a considerar, como la visión de producto, objetivos de producto, métricas, modelos de negocio, entre otros. El siguiente canvas es una idea de cómo enfocar la definición de producto.

Every product begins with a spark: a frustration, a market gap, or even an accident. But sparks aren’t finished products; they’re hypotheses waiting to be tested. In The Anatomy of a Product, we call this the Spark of Life: the messy, human moment that reveals a problem worth exploring. Scrum gives ...

When I first started working with Scrum Teams, one of the things that struck me most was the Product Owner accountability. The Product Owner is accountable for maximizing the value of the product. It is simple but profound - they are ultimately accountable for the value that the product delivers.

The article uses an example to illustrate how tying individual bonuses to the number of high-priority bugs leads to unhealthy behaviors, like manipulating bug priorities and avoiding accountability. The core issue is not software bugs themselves but the management practice that creates perverse ince...

User stories are one way to describe Product Backlog items, but too often they’re misused or forced into every situation. The original intent, from Extreme Programming, was about sparking collaboration through the 3 Cs: Card, Conversation, Confirmation, not filling in a rigid template. Scrum doesn’t...

Lean thinking is foundational to Scrum—but too often, teams overload themselves with wasteful rituals and bloated backlogs. This post explores how Scrum encourages clarity, simplicity, and focus on what truly matters.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Magdalena Firlit and Patricia Kong to explore the role of ethics in product management. They discuss why ethical frameworks matter, the impact of transparency and bias, and how ethical decision-making builds trust and resilie...

In order to create valuable and useful products, it is necessary for the Product Owner to understand the needs and expectations of the customer. However, it is not always possible to have direct access to the end user. And that could create some challenges. In scenarios, where the Product Owner does...

This case study highlights essential lessons for effective roadmap realization.

A few years ago the buzz word in the Software Industry was #Agile, then came #Devops and now certainly the word that is ruling the roost is #AI. In these changing times where the lines are getting blurred and roles are evolving at a rapid pace; how can Product Ownership remain untouched by AI.

If you are thinking about "saving money" by eliminating the Scrum Master, think again! They are the glue that holds the Scrum Team together. What are good communication, effective events and a focus on value worth, after all? A pretty penny, I'd say.

In this Scrum Pulse webinar, PST Russell Miller will show you how to establish—and maintain—clear, actionable product vision, whether you're at the beginning of your journey or mid-stream. Learn lightweight, practical approaches to creating and explaining the vision. We want to involve others, creat...

This post challenges teams that claim to be Agile by spotlighting one brutally honest metric: Days Since Last Release. Release frequency is a clearer indicator of agility than velocity or story points. By tracking how long it has been since the last release, and striving to keep that number at zero,...

In the world of Scrum, we love to say that the Product Owner is accountable for maximizing the value of the product. But what we don’t say enough is how they actually do that. Spoiler: it’s not just by writing user stories and keeping the Product Backlog tidy, although those things don't hurt. A gre...

Scrum revolves around products but what is a product, really? Learn why clear product definition is key to alignment, focus, and delivering real value in this blog by PST Robert Pieper.

Product Owner is an Experimenter. You can leverage AI to visualize your ideas quickly without the need for developers and validate them. But HOW?! Stay with me.

48 posts in, and we’ve only scratched the surface. This post wraps up our deep dive into the first two sections of the Scrum Guide—revealing just how much meaning lives in every word. Read the highlights, reflect on your learning, and get ready for Scrum Theory.

Scrum.org has launched "Professional Scrum Fundamentals," a new self-paced course. This course offers a flexible learning option for those new to Professional Scrum or looking to strengthen their existing capabilities, and it includes a complimentary attempt at the PSM I certification test upon comp...

Learn the difference between a Product Manager and Product Owner—strategy vs. accountability, and who truly owns product decisions.

In the AI era, our greatest strength lies not in automation, but in our unique human qualities. My two decades have focused on guiding teams beyond basic self-organization to transformative teamwork. High trust and psychological safety are crucial to bridge the gap, requiring growth from both tea...

Scrum makes the impact of your practices visible—whether you like what you see or not. Learn what that means, and how to use it to improve your team's outcomes.

This article explores how Agile leaders can enhance customer satisfaction by integrating emotion recognition and Emotional AI into product and service delivery. Learn how to use classes of service, AI-driven insights, and human empathy to adapt faster, prioritise better, and deliver greater value in...

Explores how Scrum Masters and Product Owners balance leadership, authority, and team autonomy to ensure accountability, effective self-management, and organisational alignment.

As a Scrum trainer, I get the chance to speak with people from many different industries—finance, healthcare, tech, education, government. Because of my unique position, I get a chance to notice trends in the industry. Here is what I am hearing a lot about lately.

In this article, we'll break down two of the most misunderstood yet powerful tools in the product toolbox: User Personas and User Role Modeling. These tools will help you create value-driven backlogs that reflect real user needs, not just business assumptions.

This blog covers the two techniques - Slicing and Splitting. Are they same? Are they different? When to use which?

How do you manage your cross-organization initiatives? How can we leverage the project to product shift for cross-org work? Find out what can be learned from Scrum Product Ownership in this article from PST Yuval Yeret.

As a trainer, I have the unique opportunity of hearing from a lot of people practicing Scrum in many different organizations. One of the recent trends that I am thrilled to hear about is that many organizations are - at last! - starting to take note of the importance of defining their products.

Coordination tax—that hidden cost of trying to innovate across organizational boundaries that weren’t designed for the outcomes you’re pursuing. How can we evade this tax?

Scrum wraps around existing practices—not to protect them, but to help you inspect and improve them. Learn how this works and what your team should wrap, replace, or retire.

AI has the potential to be either constructive or destructive. Awareness helps you utilize AI responsibly and ethically. But what does Responsible and Ethical AI mean?!

Denn echte Agilität erfordert tiefgreifende systemische Veränderungen in der Organisationsstruktur, der Führung und den technischen Praktiken, nicht nur die Ausführung von Ritualen.

Transparency is a core pillar of Scrum—but what happens when the environment punishes openness? In this episode of the Scrum.org Community Podcast, Professional Scrum Trainer David Spinks joins host Dave West to explore the complexities of transparency in unhealthy organizational cultures. (29:13 Mi...

Stuck in a product discovery rut? PST Sander Dur presents the 72 Discovery Tactics Card Deck and why it should be your go-to tool for sparking fresh ideas and breaking through stale thinking. Draw from six creative themes to challenge assumptions, prototype boldly, and inspire action—whether you're ...

Organizing product groups effectively is essential as organizations grow or shift from project-based models. Ideal product teams are small, cross-functional, flexible, and self-managed. Scaling often requires approaches like Team Topologies, with Stream-Aligned, Platform, and Enabling Teams, treatin...

AI is rapidly transforming the role of Product Owners. Those who fail to adapt to this new productivity engine risk becoming obsolete. The PSPO-AI Essentials course helps you mitigate this risk.

In diesem Artikel erklärt PST Simon Flossmann warum der Begriff „Stakeholder-Management“ ist irreführend und welche Fragen, Product Owner beim Stakeholder Management stellen sollten

Why Tactical Adoption Rarely Leads to True Transformation and What to Do Instead

Ever wonder why AI feels like more hassle than help? Discover the simple shift Product Owners can make to finally get real value—and better results—from tools like ChatGPT

Scrum provides the framework—you bring the methods. This post explores what it means that "various processes, techniques, and methods can be employed within the framework," and how to choose the ones that truly serve your team's purpose.

A Product Owner's core accountability is to maximize product value. They must know that a product's success increasingly depends on how well Product Owners connect with stakeholders and the people within the organization who might be outside of the Scrum Team. Marketing and sales teams are often the...