In Scrum, *collectively* doesn’t mean everyone must master every skill. It means the team as a whole has the skills to deliver value. Discover why this matters, how to avoid the “Lego block” myth, and how to grow resilience by sharing and acquiring skills.

Scrum isn’t powered by lone heroes—it thrives when groups of people engage together. From teams to stakeholders to leaders, Scrum creates the structure for collaboration, transparency, and shared purpose. Which groups are you engaging—or leaving behind?

In diesem Artikel stellt PST Simon Flossmann 3 Fragen vor, die sich Product Owner viel zu selten stellen.

Scrum Teams don’t exist in a vacuum. The Scrum team's success—or failure—is heavily influenced by the broader organization around them.

Scrum helps teams solve complex problems, but even skilled practitioners can fall into common pitfalls that hold them back. PST Robb Pieper shares how to spot these mistakes and fix them to restore collaboration and deliver real value.

Scrum isn’t about compliance—it’s about engagement. By giving teams purpose, mastery, and autonomy, Scrum taps into intrinsic motivation. When people are engaged, they care, contribute, and grow. Are your teams engaged—or just going through the motions?

What is one thing that is always true for a Product Owner? Yes, you guessed it right. Product Owner is an accountability within the Scrum Framework.

In this special episode of the Scrum.org Community Podcast, Dave West sits down with Ken Schwaber, co-creator of Scrum, to celebrate 30 years since the initial introduction of Scrum at OOPSLA 1995, based on the paper, The Scrum Development Process.(29:59 Minutes)

From wasted features to late launches, risk is everywhere. Scrum doesn’t hide it—it makes it visible and helps teams reduce it, Sprint by Sprint. Is your team truly controlling risk—or just hoping for the best?

Managing multiple products can feel overwhelming, but it doesn’t have to be. In this post, PST Jason Malmstadt gives you tips on defining your products clearly, finding focus, and navigating complexity through better product management.

Scrum isn’t about busywork—it’s about making outcomes more predictable. But many teams confuse predictability with fake certainty. In this post, we explore how Scrum really optimizes predictability, where teams go wrong, and what you can inspect today.

In this episode of the Scrum.org Community Podcast, host Dave West is joined by Dr. Alan Brown—professor, executive advisor, and expert in AI and digital technologies—to explore how Agile teams can adapt and thrive in a rapidly evolving AI landscape. (44:58 minutes)

Die agile Welt spaltet sich in zwei Lager: Diejenigen, die davon überzeugt sind, dass KI die Praktiker aus der Welt schaffen wird, und diejenigen, die KI als eine weitere Modeerscheinung abtun. Beide liegen falsch.

In diesem Webcast zeigen dir die PSTs Peter Götz und Simon Flossmann, wie du als Product Owner Schritt für Schritt von einer inspirierenden Produktvision zu einem priorisierten Product Backlog gelangst, ohne das Vertrauen der Stakeholder zu verspielen.

Agile is often reduced to buzzwords about mindsets or methodologies, but its real value runs deeper. In this post, PST Robert Pieper explains how Agile as a strategy helps teams adapt, learn, and deliver meaningful results in a constantly changing world.

Taking a leaf out of fellow PST Sander Dur’s recent post, I would like to explore if Product Ownership and Product Management are mutually exclusive or inclusive. I personally like his analogy that the Product Owner and the Product Manager are just two different t-shirts. Now, different people have ...

When your backlog isn’t prioritized, even great teams can lose focus. In this blog, PST Jason Malmstadt explains how effective prioritization helps teams deliver faster, stay aligned, and build trust with stakeholders.

When you’re kayaking in fast whitewater, the boat tends to go wherever you look. That's because when you look at something, your whole body tends to lean that way without you even realizing it.

The Agile world is splitting into two camps: Those convinced AI will automate practitioners out of existence, and those dismissing it as another crypto-level fad. Both are wrong.

Many companies water down the Scrum Master by splitting the accountability across teams, making it a side hustle, or rotating it each Sprint. It feels efficient but strips away the very impact that makes Scrum work. The Scrum Master isn’t about booking meetings, being a Jira jockey, or tracking velo...

This article introduces four perspectives for structuring product groups and teams: frequency, criticality/uncertainty, operational dependencies, and cost of delay. Together, they help define the right scope of product groups and balance autonomy with efficiency.

Warum Produktspezialisten in die strategische Irrelevanz schlafwandeln, wenn grundlegende KI-Risiken ignoriert werden.

Redeveloping a software system that manages vast sets of data to provide the advantages of cloud-based automation is a big challenge, especially when the customers include some of the world’s largest energy companies. To efficiently manage this process, the System Development team at rhi relied on a...

AI is tremendously helpful in the hands of a skilled operator. It can accelerate research, generate insights, and support better decision-making. But here’s what the AI evangelists won’t tell you: it can be equally damaging when fundamental AI risks are ignored.

In this episode of the Scrum.org Community Podcast, Patricia Kong hosts a discussion with Elaine Lin Hering, author of  USA Today Best Selling Book "Unlearning Silence," and Ravi Verma, a Professional Scrum Trainer. They examine how workplace culture and cultural norms influence who speaks up and wh...

Sometimes Scrum gets a bad rap. When I ask why an organization struggled with Scrum, I almost always hear something like “there was too much overhead.” But when I dig deeper, I usually find that the organization had imposed extra rules—rules that have nothing to do with Scrum. In other words, when S...

Even in 2025, the difference between the Product Owner and Product Manager is misunderstood. Is it a career path? Is the PM a step up from the PO? Are they the same? This article puts this discussion to bed in an easy and straightforward way.

In diesem Artikel beschreibt PST Simon Flossmann, wie sich Liefertermin einhalten lassen.

Scrum is all about creating a Done increment that generates value for its users. However, you might come across teams that do almost everything in the name of Scrum except creating a Done Increment. Spillovers almost every Sprint. Sprint Goals not achieved, at times they are not even defined.

One of the key aspects of Scrum is that each Sprint should result in a Done, usable increment of product. But what happens if your team struggles to achieve this? Here are ten practical ideas that your team may consider adopting to help improve your ability to get to Done.

AI is reshaping product management, and Product Owners can no longer ignore it. Building on the six preferred stances, the Orchestrator emerges as a seventh stance: treating AI as a digital colleague that automates repetitive tasks, reduces cognitive load, and frees time for strategy, vision, and cu...

Discover the two critical decision types—One-Way and Two-Way Doors—that can transform how you tackle decision paralysis in agile teams. Packed with practical tips, coaching questions, and insights into empirical product development, this article from Pawel Rola empowers Product Owners and other Scru...

Digital.ai releases an annual 'State of Agile' report which I am eagerly anticipating. While I wait for the 18th report to be released, I want to take a moment to look at how we have talked about Agile has changed over time.

Pricing is a hypothesis about value, willingness-to-pay, and customer behavior. In this blog, we explore TAP’s pricing formula and show how Scrum Teams can run lightweight experiments, fake doors, A/B tests, and packaging trials, to validate pricing early. Treating pricing like backlog items ensures...

Warum agile Praktiker perfekt für das KI-Zeitalter aufgestellt sind.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Ruud Adriaans, Product Owner and Linus Wiggers, Head of AI from Productowner.nl to explore AI’s growing influence on Product Ownership. (39:59 Minutes)

In this webinar, PST Nils Oud will review the critical AI-era competencies Product Owners must develop to lead this transformation. He’ll show where AI can elevate your ability to set vision, discover value, and lead confidently—while avoiding pitfalls like bias, over‑reliance, and lack of oversight...

Defining product in Scrum is a fundamental choice. A narrow scope gives focus but risks local optimization. A broad scope brings adaptability and customer-centricity but may blur priorities and vision. The right balance turns Scrum into a true driver of business transformation.

In the world of Product Development, there are only two big problems which need to be solved: Are we building the right product? Are we building the product right? There are many approaches that help the developers to build the product in the right way, enabling great quality. However, building t...

Why Knowledgeable Agile Practitioners Are Perfectly Positioned for the AI Era and the Era of ‘Good Enough’ Agile Is Over.

From initial conception through post-launch phases, product managers are responsible for customer research, feature development, and overall product strategy. Think of them as the ultimate jack-of-all-trades in the business world who oversee the entire lifecycle of a product. 

One practice from Kanban that I think is often overlooked is related to the flow of work. Work on the Scrum board should flow from left to right - but it shouldn't flow backwards.

Definir un producto es central a la mentalidad de producto. Hay muchos aspectos a considerar, como la visión de producto, objetivos de producto, métricas, modelos de negocio, entre otros. El siguiente canvas es una idea de cómo enfocar la definición de producto.

Every product begins with a spark: a frustration, a market gap, or even an accident. But sparks aren’t finished products; they’re hypotheses waiting to be tested. In The Anatomy of a Product, we call this the Spark of Life: the messy, human moment that reveals a problem worth exploring. Scrum gives ...

When I first started working with Scrum Teams, one of the things that struck me most was the Product Owner accountability. The Product Owner is accountable for maximizing the value of the product. It is simple but profound - they are ultimately accountable for the value that the product delivers.

The article uses an example to illustrate how tying individual bonuses to the number of high-priority bugs leads to unhealthy behaviors, like manipulating bug priorities and avoiding accountability. The core issue is not software bugs themselves but the management practice that creates perverse ince...

User stories are one way to describe Product Backlog items, but too often they’re misused or forced into every situation. The original intent, from Extreme Programming, was about sparking collaboration through the 3 Cs: Card, Conversation, Confirmation, not filling in a rigid template. Scrum doesn’t...

Lean thinking is foundational to Scrum—but too often, teams overload themselves with wasteful rituals and bloated backlogs. This post explores how Scrum encourages clarity, simplicity, and focus on what truly matters.

In this episode of the Scrum.org Community Podcast, Dave West is joined by Magdalena Firlit and Patricia Kong to explore the role of ethics in product management. They discuss why ethical frameworks matter, the impact of transparency and bias, and how ethical decision-making builds trust and resilie...

In order to create valuable and useful products, it is necessary for the Product Owner to understand the needs and expectations of the customer. However, it is not always possible to have direct access to the end user. And that could create some challenges. In scenarios, where the Product Owner does...