Explains the difference between subjective goals and the objective Definition of Done in Scrum, highlighting how clear, measurable criteria ensure consistent product quality.

In Scrum, “Done” means done. Not halfway done, not “almost there,” and certainly not “we’ll get to it next Sprint.” Yet, many teams find themselves with a growing burden of unfinished work. Over time, that burden starts to feel like a monkey on the team’s back—heavy, distracting, and hard to shake o...

In this blog, Ryan Brook asks, "Is your Product Owner actually owning anything?" He explores what real Product Ownership looks like; setting clear goals, making value-based decisions, owning the customer journey, and building strong user relationships. If they're just forwarding emails or waiting on...

It isn't just individuals who can suffer from burnout. Sometimes, it's the whole Scrum Team. PST Mary Iqbal explores this serious problem in her latest blog post.

Scrum isn’t about ticking boxes or increasing velocity—it’s about achieving meaningful goals. This post unpacks how goal clarity fuels effective Scrum and what happens when teams forget that purpose comes first.

Softwarearchitektur ist mehr als nur die Auswahl von Technologien und Patterns – sie ist das Rückgrat, das sicherstellt, dass ein Produkt langfristig erfolgreich ist. Doch wie funktioniert Softwarearchitektur in einem agilen Kontext, in dem immer wieder auf neue Anforderungen eingegangen werden muss...

Learn more about how to embrace the alignment-to-value pipeline and create your product operating model.

In diesem Artikel erklärt PST Simon Flossmann, wie du in 5 Schritten ein Produkt-Ziel definieren kannst.

An increment is a usable, completed piece of a product, built in an iteration or less, that adds potential value and moves the product closer to the goals, ensuring continuous progress and improvement.

The Product Goal clearly directs the team's focus. The Sprint Goal is a step towards that destination, ensuring that every short-term gain effectively contributes to delivering value.

The Product Vision outlines what you aim for, inspires and aligns the team toward a common direction, and provides a sense of purpose. It serves as a foundation for all product-related decisions.

In questo episodio esploriamo una delle sfide più comuni nelle organizzazioni che adottano Scrum: cosa succede quando il Product Owner non ha vera ownership sul prodotto? Insieme al nostro ospite Michael Forni, Agile Coach con esperienza nel settore finanziario, analizziamo le cause, le conseguenze ...

If Product Owners fail to maximise the value produced by the team, the entire product development can be derailed. Failing to understand and validate value leads to the team missing the intended goals.

In questo episodio Fabio Panzavolta approfondisce il concetto dell'Incremento in Scrum, uno degli artefatti fondamentali del framework. Esploriamo come rappresenti una pietra miliare verso il Product Goal, le sue caratteristiche essenziali e il ruolo cruciale della Definition of Done nel garantire l...

Struggling with unclear priorities, technical debt, or stalled progress with your Scrum Teams? Adopting a product-focused approach can unlock your team's potential and drive continuous value. Discover how one team went from nine months of frustration to delivering game-changing solutions in just wee...

What makes a good Product Goal? In this article, PST Simon Flossmann shares his approach on how to use the business model equation to define a Product Goal that aligns with the company’s goals.

The usual advice to improve goals is to ask "why." In this article, I give you 6 different questions to unlock more creativity and create better goals.

Breaking down items is often complex, requiring significant creativity and time to think things through. We've experienced teams benefiting from a Diverge-Converge Pattern. In this blog post, we describe how it works.

In diesem Artikel erklärt PST Simon Flossmann, wie du ein gutes Produkt-Ziel definiert werden kann.

A usable Increment in Scrum revolves around providing immediate value and a platform for feedback and continuous improvement. It’s a concrete step toward the Product Goal.

A roadmap is a visualization of the Product Owner’s plan to deliver the Product Goal and fulfill the product vision. But in the real world, especially in complex environments, plans change—and that’s okay.

The iterative nature of Scrum, with its focus on delivering a Done Increment each Sprint, allows teams to make steady progress toward their goals, even in the face of uncertainty. This process of setting and achieving goals enables teams to adapt to changing conditions, learn from their experiences,...

The Product Goal serves as a reachable north star for teams, ensuring every effort is meaningful and every decision is about delivering value, leading to products that meet and exceed expectations.

Teams are more effective when they have clear and singular goals to guide their work. Goals are present in most Agile frameworks, like Sprint Goals and Product Goals in Scrum. Yet, most teams don’t use them. Learn why this happens and how to start improving.

A product strategy is a high-level plan that helps you realise your product vision. It defines the product, who it is for, why people would use it rather than some other product, and the benefits it provides to users, customers, and the producer.

A product vision is a concise and motivating statement that clearly outlines the future direction of your product. In this article, we have explored several key characteristics that define an effective Product Vision.

What does product success mean? In this energizing Hands-on Agile Meetup, David Pereira talked about the challenges of being a product manager and how to move from managing the Product Backlog to driving value.

In this Scrum Pulse webcast, Alex Ballarin, a Professional Scrum Trainer (PST) from Scrum.org, demonstrates how the combined use of Scrum and Objectives and Key Results (OKRs) can significantly amplify their respective benefits.

In this article, PST Alex Ballarin explains how discovering and validating product features saves a lot of time and money invested in developing unnecessary features. He also recommends concrete actions to integrate product discovery and validation into Scrum.

En este artículo, el PST Alex Ballarin explica como el descubrimiento y la validación de las funcionalidades del producto ahorra mucho tiempo y dinero invertido en el desarrollo de funcionalidades innecesarias. También recomienda acciones concretas para integrar el descubrimiento y la validación de ...

Agile frameworks are used in complex environments where requirements and technology are ever-changing. It seems pretty unrealistic to think that we could envision all of the customer’s requirements upfront. And yet, that’s what many of those using a Waterfall approach to value delivery are trying to...

El Product Owner actua desde diferentes perspectivas para gestionar el producto de forma efectiva. En esta entrega discutimos algunos aspectos a considerar para involucrarse en esas perspectivas.

In questo articolo, Fabio Panzavolta elabora il concetto degli obiettivi in Scrum, Product e Sprint Goal in particolare, quanto questi siano elementi chiave per massimizzare il valore rilasciato agli utenti del prodotto e un modello da poter scaricare ed utilizzare al lavoro per cominciare a creare ...

Incorporating the Product Vision into Scrum events is not just about keeping the product vision alive in everyone’s minds; it’s about creating a shared language and understanding that propels your team forward. Learn how this useful tool could be used across Scrum events.

In this Scrum Tapas video, Professional Scrum Trainer Magdalena Firlit explores the key differences between outputs and outcomes, highlighting why focusing on outcomes is crucial. Additionally, she illustrates these concepts with practical examples to help you apply this understanding effectively in...

In this Scrum Tapas video, Professional Scrum Trainer Martin Hinshelwood emphasizes that to sell Scrum effectively, focus on delivering valuable outcomes rather than selling the framework itself. (4:15 minutes)

In this Scrum Pulse, Professional Scrum Trainer Samuel Adesoga explores how to embrace empiricism in Portfolio Management.

Having a Product Roadmap for a single product seems to be a standard in Product Management. This visual aid helps with a general product overview without unnecessary details. It drives conversations with stakeholders while creating transparency and shared understanding.

In this special episode of the Scrum.org Community podcast Leslie Morse guest hosts and interviews Professional Scrum Trainer Johannes Geske about his work with Sto, a building materials company. He shares Sto's success story and covers how they worked with the Plug & Play Scrum Team from Amazing Ou...

The Product Owner is accountable for the Product Goal, collaborating with the team and stakeholders to ensure the goal aligns with the product's vision and strategic business objectives.

A Scrum Team can use a product roadmap to communicate, discuss and also improve the plan for working toward their product vision. To use it effectively, the Scrum Team uses the roadmap to convey how the team intends to pursue their longer term goals.

This piece includes common mistakes and pitfalls for Scrum Teams to watch for when using a product roadmap.

There are several templates that help create a product vision. One of the most widely-used is the Elevator Pitch. The output of the Elevator Pitch is a simple sentence structure that encourages you to abstract your ideas for a product vision to its essence. It embraces the classic elevator test exer...

Although business strategy is not mentioned in the Scrum Guide, it provides vital context that helps the organization define products and their goals. Here's why.

In this Scrum Tapas video, Professional Scrum Trainer Oscar Styf explains the concept of "Optimizing the Whole" in relation to lead product development. (6:25 Minutes)

Oversized Product Backlog items delay value delivery and increase risk.

In this Scrum Tapas Video, PST Joanna Plaskonka talks about the significance of adopting a lean approach to product development, emphasizing the pursuit of truth throughout the process. She underscores that the journey is not binary—either delivering a product or not—but involves multiple steps to d...

In this video, PST Joanna Plaskonka explains the agile principle of simplicity. She revisits its meaning and how she relates it to work, and also what it teaches us when it comes to investing your effort to deliver greater value. (3:00 Minutes)

A short introduction about how you can make working with value more practical as a Product Owner.

A self-managing team is a fundamental part of effectivity. How can your Product Backlog support this? Check it out!