The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is the long-term objective for the Scrum Team.

Goal setting is an essential tool supporting agility in complex environments. Various A-B-C formulas lead us to believe it’s a straightforward process, but setting and using goals effectively is challenging. Common pitfalls include not going deep enough with what we aim to achieve and bringing a suc...

Scrum Teams are often given goals with the expectations that they need to be achieved. This anti-pattern leads to waste and disengagement. The article explores the purpose of setting goals in a complex environment.

In Scrum planen wir viel: Es gibt einen täglichen Plan, wenn die Entwickler während des Daily Scrum darüber nachdenken, wie sie heute dem Sprint-Ziel näher kommen können. Natürlich spiegelt das Sprint-Ziel selbst ein größeres Etappenziel wider, das das Scrum-Team für wertvoll hält, um die Probleme s...

We plan a lot in Scrum: There is a daily plan when the Developers think about progressing toward the Sprint Goal during the Daily Scrum. Of course, the Sprint Goal reflects an intermediate target the Scrum team considers valuable to solve their customers’ problems. Moreover, there is the Product Goa...

In this vlog, PST Joshua Partogi elaborates on the differences between Product Vision, Product Goal and Product Roadmap in the context of Scrum and shares how the Product Owner can use it to gain competitive advantage in the market.

Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this need.

In this Scrum Pulse webcast, PST Mary Iqbal will explore the accountability of the Product Owner and walk the audience through characteristics of an effective Product Owner.

Scrum’s strength is that it makes difficulties visible faster so the team can address them. While the framework helps to resolve many things that might not be working optimally, it doesn’t eliminate every issue. Let’s look at three problems Scrum doesn’t solve. 

According to the Scrum Guide, Scrum teams are typically 10 or fewer, with a preference to the smaller size.  When Scrum Teams become too large, they should consider re-organizing into multiple Scrum teams supporting a single product.  When this happens, the Scrum Teams should share a single Product ...

What are things that Scrum Teams can actually commit to? What are things that Scrums Teams cannot and should not commit to?

In this podcast we feature Professional Scrum Trainers and other Scrum Practitioners sharing their stories and experiences to help learn from the experience of others. In this episode, host Dave West interviews Tyson Bertmaring, Head of Partner Success at Dyno Therapeutics, where they discuss Tyson...

Scrum Guide 2020 mentions Sprint Goal and Product Goal because Scrum teams must have a Share Goal. The Share Goal is always essential, even though the Scrum Guide didn't say it before. Basically, the Common Goal helps the Scrum Team become consciously Autonomous. Because Autonomy will lead to chaos ...

In this article we are going to explore some ideas and reflections about the Product Goal in Scrum

Liberate your Sprint Review from being just a demo. There is much more to it than that! I'm sharing eight things you should do in the Sprint Review

In this Scrum Pulse Webinar, Professional Scrum Trainer Mary Iqbal outlines each Scrum Value and provide examples of how these can help your team practice Professional Scrum. In doing so she explores Professional Scrum and how it differs from mechanical Scrum.

A self-managing team is a fundamental part of effectivity. How can your Product Backlog support this? Check it out!

What’s the problem with working without purpose? Can you do it? Sure. You can do it, but I mean...

In this energizing 38th Hands-on Agile session, Roman Pichler delved into your questions on the role of the Product Owner. The topics range from product manager vs. Product Owner vs. business analyst to the right size of a Product Backlog to linking product vision to Product Goal and Sprint Goal. ...

Why it matters to have a shared understanding of the product your Scrum team is building.

In this episode of Ask a Professional Scrum Trainer, John Coleman answers the audience's burning questions about Scrum and the challenges their teams are facing. He answers questions about Product Goals, Sprint Goals, Refinement, Team Dynamics, Performance metrics, Scrum with Kanban and more!

This part I of a three-part series will focus on goals. We’ll examine how the goals set out in the EBM guide correspond to the Scrum Guide and some tools and formats for setting workable goals. Part II will focus on experimentation, and Part III will focus on measurement.

Objectives and Key Results (OKRs) act as goal-setting framework for defining and tracking objectives and their outcomes. OKRs are often misunderstood and are a powerful practice to create razor sharp organisational focus. Isn’t Scrum about goals and focus as well? There is the Vision, the Product Go...

A Scrum team consists of three clear accountabilities: one Scrum Master, one Product Owner, and Developers.  Often, when working with a Scrum team struggling with excessive conflict or a lack of trust, I find the culprit is a lack of clarity around each of these accountabilities.  Even with the best...

Ever since Scrum Guide was updated last year in November 2020, throughout early 2021 I have been inspecting and adapting with several Scrum Teams on the most effective Product Goal.

In an agile context, we use metrics to set performance goals, measure current conditions, define small improvement experiments and measure the effectiveness of the experiments in order to inspect and adapt goals and determine the next steps.

This episode of Drunken PM Radio features an interview by David Prior with Scrum.org CEO Dave West on the Product Goal - what is it, how do I work with it.

In this joint whitepaper from Avanade and Scrum.org, we explore the key complexities of Product Ownership and ways to address them. We hope these insights will be beneficial as you use Professional Scrum and Professional Product Ownership to solve complex problems to help your clients (internal to y...

In this webinar, Professional Scrum Trainer Ralph Jocham, walks through the different goals in Scrum and shares examples of how they are used and how to avoid challenges when using them.

This blog aims to shed some light on the underlying forces at play and how good goal setting with well-chosen metrics can help.

In this discussion, Ralph Jocham, Don McGreal, and Patricia Kong discuss how to improve goals by adding specific measures to know when goals are achieved, how to seek toward goals using empiricism, and how to choose measures to help inform improvements. They will talk about Evidence-Based Management...

In this vlog, Joshua Partogi shares insight on how to create the Product Goal.

Use the do-it-yourself workshops to improve how your Scrum Team uses Product- and Sprint Goals.

This post will explain how the Product Owner can leverage the Product Goal to improve the engagement with stakeholders during product development because it provides context on why the Scrum Team is doing the work.

There have been a few changes in Scrum Guide 2020, and I am really excited. These changes focus on ‘Values’ within the framework of Scrum...

In the The Evidence-Based Management Guide we talk about the Intermediate Strategic Goal and I likened that to the Product Goal in the 2020 Scrum Guide.

In the 2020 Scrum Guide Ken and Jeff introduces the idea of the Product Goal. The Product Goal is a commitment to ensure transparency and focus against progress.

On November 18, 2020, Ken Schwaber and Jeff Sutherland released an updated version of the Scrum Guide. In this blog post, I will share what you need to know about the 2020 Scrum Guide. I will start with the most important things you need to know, and then I’ll get into a little more nuance for the S...

In the 2020 Version of the Scrum Guide, the commitments were introduced for each artifact. These then became an element of Scrum; in that they need to be used to gain the maximum value that the Scrum Framework offers. They were always part of a Professional Scrum approach, now there is a clear conne...

With the 2020 update to the Scrum Guide, three commitments were added to the artifacts. The idea of a commitment is to provide additional quality to the artifact to improve transparency. In the case of Product Backlog, the commitment is to the Product Goal. 

This blog post talks about the addition of Commitments to each Artifact in the updated Scrum Guide.