In this Scrum Tapas video, Professional Scrum Trainer Martin Hinshelwood emphasizes that to sell Scrum effectively, focus on delivering valuable outcomes rather than selling the methodology itself. (4:15 minutes)

In this Scrum Tapas video, Professional Scrum Trainer Martin Hinshelwood emphasizes that to sell Scrum effectively, focus on delivering valuable outcomes rather than selling the methodology itself. (4:15 minutes)

In this Scrum Pulse, Professional Scrum Trainer Samuel Adesoga explores how to embrace empiricism in Portfolio Management.

Having a Product Roadmap for a single product seems to be a standard in Product Management. This visual aid helps with a general product overview without unnecessary details. It drives conversations with stakeholders while creating transparency and shared understanding.

In this special episode of the Scrum.org Community podcast Leslie Morse guest hosts and interviews Professional Scrum Trainer Johannes Geske about his work with Sto, a building materials company. He shares Sto's success story and covers how they worked with the Plug & Play Scrum Team from Amazing Ou...

The Product Owner is accountable for the Product Goal, collaborating with the team and stakeholders to ensure the goal aligns with the product's vision and strategic business objectives.

A Scrum Team can use a product roadmap to communicate, discuss and also improve the plan for working toward their product vision. To use it effectively, the Scrum Team uses the roadmap to convey how the team intends to pursue their longer term goals.

This piece includes common mistakes and pitfalls for Scrum Teams to watch for when using a product roadmap.

There are several templates that help create a product vision. One of the most widely-used is the Elevator Pitch. The output of the Elevator Pitch is a simple sentence structure that encourages you to abstract your ideas for a product vision to its essence. It embraces the classic elevator test exer...

Although business strategy is not mentioned in the Scrum Guide, it provides vital context that helps the organization define products and their goals. Here's why.

In this Scrum Tapas video, Professional Scrum Trainer Oscar Styf explains the concept of "Optimizing the Whole" in relation to lead product development. (6:25 Minutes)

Oversized Product Backlog items delay value delivery and increase risk.

In this Scrum Tapas Video, PST Joanna Plaskonka talks about the significance of adopting a lean approach to product development, emphasizing the pursuit of truth throughout the process. She underscores that the journey is not binary—either delivering a product or not—but involves multiple steps to d...

In this video, PST Joanna Plaskonka explains the agile principle of simplicity. She revisits its meaning and how she relates it to work, and also what it teaches us when it comes to investing your effort to deliver greater value. (3:00 Minutes)

A short introduction about how you can make working with value more practical as a Product Owner.

A self-managing team is a fundamental part of effectivity. How can your Product Backlog support this? Check it out!

In this Scrum Tapas video, Professional Scrum Trainer Ralph Jocham, draws a comparison between a river and having too much Work in Progress and draws in some concepts from Lean Product Development. He also explores common pitfalls that can get in the way of getting work done. (3:18 Minutes)

Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.

by Don McGreal and Ralph Jocham - Whatever your role in product management or agile development may be, this guide will help you deliver products that offer more value, more rapidly, and more often.

This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth.

Creating Goals can be challenging. In this Scrum Tapas video, Professional Scrum Trainer Oscar Styf shares what to consider when creating effective goals in Scrum. (14:21 Minutes)

The OBJECTIVE Framework highlights nine key components to successful goal setting: Outcome-focused, Balanced, Journey-oriented, Engaging, Challenging, Innovative, Timeboxed, Valuable, and Evaluated.

Have you ever tried piecing together a jigsaw puzzle without knowing what the final picture should look like? Knowing what the outcome should be can guide you in reaching project success.

The term Minimum Viable Product means different things to different people.  Is your company using it to define the first of a series of fixed scope, fixed date projects?  If so, you're probably not using it right.

Discover how to maintain a harmonious balance between driving Product Goals and nurturing professional relationships with your stakeholders.

When you have multiple goals which compete with one another, how do you make progress? This isn't just a Scrum problem but a product development problem. In this video PST's Robert Pieper and Gregory Crown from Responsive Advisors share some tips to help you and your team make progress.

Are you grappling with managing your Scrum Team's work? 🧐 We've got you covered! 💡 Our latest blog dives deep into the heart of Scrum Team operations. We help you demystify 🕵️‍♂️ two key aspects of Scrum: Sprint Work and Refinement. Discover how these tasks, though different, are two sides of the ...

What is release planning? When is it done? How do we manage stakeholder expectations and answer the infamous "when will it be done" question? How do we forecast? What numbers and methods can we use to forecast more accurately?

Product Goals are intermediate goals that help a Scrum Team learn and progress toward their Product Vision. When formulating a Product Goal, it should be: Aligned with and makes progress toward the Product Vision Clear and concise Outcome-driven to reflect a customer want or need Mea...

Scrum is a Product centric approach to delivering value. But what if your team is not aligned with a Product? In this blog, we discuss what Product means in Scrum and why it can help a team even if they do not feel they are working in a Product organization. In this blog, we talk about why Product i...

The three Scrum artifacts represent work or value. They help us maximize transparency, making it easier to inspect and adapt our way toward better outcomes. Let’s look at the commitment for each artifact to uncover their critical role in enabling the business benefits of agility.

The Product Goal is a powerful magnet that propels Scrum teams towards value delivery. It guides efforts, prioritizes activities, fosters collaboration, and ensures focus on delivering value to customers. Regular evaluation and refinement are essential to maintain its effectiveness in driving value.

The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is the long-term objective for the Scrum Team.

Goal setting is an essential tool supporting agility in complex environments. Various A-B-C formulas lead us to believe it’s a straightforward process, but setting and using goals effectively is challenging. Common pitfalls include not going deep enough with what we aim to achieve and bringing a suc...

Scrum Teams are often given goals with the expectations that they need to be achieved. This anti-pattern leads to waste and disengagement. The article explores the purpose of setting goals in a complex environment.

In Scrum planen wir viel: Es gibt einen täglichen Plan, wenn die Entwickler während des Daily Scrum darüber nachdenken, wie sie heute dem Sprint-Ziel näher kommen können. Natürlich spiegelt das Sprint-Ziel selbst ein größeres Etappenziel wider, das das Scrum-Team für wertvoll hält, um die Probleme s...

We plan a lot in Scrum: There is a daily plan when the Developers think about progressing toward the Sprint Goal during the Daily Scrum. Of course, the Sprint Goal reflects an intermediate target the Scrum team considers valuable to solve their customers’ problems. Moreover, there is the Product Goa...

In this vlog, PST Joshua Partogi elaborates on the differences between Product Vision, Product Goal and Product Roadmap in the context of Scrum and shares how the Product Owner can use it to gain competitive advantage in the market.

Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this need.

In this Scrum Pulse webcast, PST Mary Iqbal will explore the accountability of the Product Owner and walk the audience through characteristics of an effective Product Owner.

Scrum’s strength is that it makes difficulties visible faster so the team can address them. While the framework helps to resolve many things that might not be working optimally, it doesn’t eliminate every issue. Let’s look at three problems Scrum doesn’t solve. 

According to the Scrum Guide, Scrum teams are typically 10 or fewer, with a preference to the smaller size.  When Scrum Teams become too large, they should consider re-organizing into multiple Scrum teams supporting a single product.  When this happens, the Scrum Teams should share a single Product ...

What are things that Scrum Teams can actually commit to? What are things that Scrums Teams cannot and should not commit to?

In this episode, host Dave West interviews Tyson Bertmaring, Head of Partner Success at Dyno Therapeutics, where they discuss Tyson's experiences with Scrum and dive into the use of Scrum in BioTech. (23:09 Minutes)

Scrum Guide 2020 mentions Sprint Goal and Product Goal because Scrum teams must have a Share Goal. The Share Goal is always essential, even though the Scrum Guide didn't say it before. Basically, the Common Goal helps the Scrum Team become consciously Autonomous. Because Autonomy will lead to chaos ...

In this article we are going to explore some ideas and reflections about the Product Goal in Scrum

Liberate your Sprint Review from being just a demo. There is much more to it than that! I'm sharing eight things you should do in the Sprint Review

In this Scrum Pulse Webinar, Professional Scrum Trainer Mary Iqbal outlines each Scrum Value and provide examples of how these can help your team practice Professional Scrum. In doing so she explores Professional Scrum and how it differs from mechanical Scrum.

What’s the problem with working without purpose? Can you do it? Sure. You can do it, but I mean...

In this energizing 38th Hands-on Agile session, Roman Pichler delved into your questions on the role of the Product Owner. The topics range from product manager vs. Product Owner vs. business analyst to the right size of a Product Backlog to linking product vision to Product Goal and Sprint Goal. ...