Ever wondered what the "Professional" in Professional Scrum Master really means? It's not just a fancy prefix. In this article, I explore how true professionalism in Scrum goes far beyond certification—it's about unwavering integrity when stakes are high and shortcuts tempt. Through powerful comparisons between medical ethics and software development accountability, I reveal why mutual responsibility is the backbone of effective Scrum teams. Discover the binding covenant that separates those who merely practice Scrum from those who truly embody its transformative power. This isn't just about building better products—it's about becoming an agent of positive change in your organization.

In diesem Artikel erklärt PST Simon Flossmann 5 Ursachen, warum Scrum Teams mit Sprintzielen kämpfen – und was sie über dein Team verraten

Stop treating AI as a team member to “onboard.” It’s a tool.

Algunas voces claman que "la agilidad ha muerto" —señalando burocratización, captura corporativa y rituales vacíos— la evidencia muestra que la agilidad no ha muerto: ha madurado. Estudios globales confirman su expansión, su impacto superior en resiliencia, innovación y crecimiento, y su adopción creciente en industrias críticas. El problema no es Scrum ni la agilidad; es la superficialidad con que a veces se implementan. Scrum sigue siendo vital si se practica desde sus fundamentos: compromiso, coraje, foco, apertura y respeto. Estos valores no son adornos, sino prácticas vivas que sostienen a los equipos frente a la incertidumbre y el cambio. Sin embargo, mientras celebramos ceremonias ágiles, otras transformaciones silenciosas —como la inteligencia artificial, la fragmentación laboral, y la automatización del conocimiento— están redefiniendo las bases mismas del trabajo humano. Nos enfrentamos al riesgo de que la adaptación, inspección y retroalimentación sean tomadas por sistemas automáticos, desplazando la agencia humana. Frente a este escenario, Scrum puede ser un refugio de humanidad consciente o una ilusión vacía. La elección es ética, no técnica.

Many Scrum Masters seem to limit themselves to team-level work, avoiding the broader organizational challenges where real change often happens. This narrow focus raises questions about the role’s value and whether it's living up to its potential. Maybe it's time to rethink expectations—or redefine the role entirely.

People tend to highlight that Scrum is best suited as training wheels. However, what most people forget is Scrum is a means to an end; it's not a silver bullet. It is only as good as the members of the Scrum Team. If your team is not getting the desired results with Scrum, then it probably is not Scrum, it’s your Scrum Team that is ineffective.

Scrum’s strength lies in its structure—from theory and values to roles, events, and artifacts. This post explores how each part fits together—and why tweaking them might be hurting more than helping.

Softwarearchitektur ist mehr als nur die Auswahl von Technologien und Patterns – sie ist das Rückgrat, das sicherstellt, dass ein Produkt langfristig erfolgreich ist. Doch wie funktioniert Softwarearchitektur in einem agilen Kontext, in dem immer wieder auf neue Anforderungen eingegangen werden muss? Alles beginnt mit einer klaren Produkt-Vision, die vom Product Owner definiert wird. Diese Vision wird in Key-Value-Indicators (KVIs) und Qualitätsziele heruntergebrochen, die die Architektur aktiv unterstützen müssen. Architekturentscheidungen werden nun an diesen Qualitätszielen ausgerichtet und überprüft. Wenn der Product Owner seine Mitwirkung an Architekturentscheidungen jedoch nicht wahrnimmt, drohen Entscheidungen, die auf persönlichen Vorlieben oder Technologietrends basieren – mit langfristig negativen Folgen für das Produkt. Im Scrum-Framework gibt es keine explizite Architektenrolle, daher ist es die Verantwortung des gesamten Teams, sicherzustellen, dass Architekturarbeit in die tägliche Arbeit integriert wird. Regelmäßige Reviews und enge Zusammenarbeit zwischen dem Product Owner und den Entwicklern sind der Schlüssel zu einer Architektur, die das Produkt heute und in Zukunft erfolgreich macht.

Wie Sie KI nutzen, um Interviews von Teamkollegen, Stakeholdern und dem Management zu analysieren

In diesem Artikel erklärt PST Simon Flossmann wie Undercover Scrum funktioniert.

This is a quick-start guide that provides all the use cases for the Product Owner, Scrum Master, and Developers who can benefit from the power of AI and recommends AI tools.

New Scrum Teams aren't perfect, but when you use Scrum to get better, you get better at Scrum. So often, when you first start using Scrum, it can feel like you're just going through the motions. And while that can be frustrating, it's also a part of learning.

Effective Scrum Masters adapt teaching approaches to diverse team needs using varied methods like scenarios, gamification, and reflection. Professional teaching isn't about demonstrating knowledge but nurturing individual growth through tailored, responsive, and intentional practices.

If you have worked in product management long enough, you know that not every conversation ends in full agreement. Priorities shift, pressure comes from different directions, and decisions don’t always fit easily into the plan. Every Product Owner should understand BATNA - the Best Alternative to a Negotiated Agreement.

Are you ready to lead like a Chief Learning Officer? That’s what the best leaders are already doing. And that’s what the future demands of us all.

Scrum is a powerful framework for reducing risk, but only when its key mechanisms are fully understood and implemented. In this video, PST Robert Pieper outlines how Scrum helps teams manage uncertainty, reduce waste, and deliver value predictably through its built-in feedback loops and structure.

Let’s set the record straight: Scrum Master is not a dead-end job. In fact, it might be the best stepping stone to real leadership you could ask for.

In this blog, I discuss Continued Development as vital for growth as a Scrum Master using the teaching stance. It emphasises deepening expertise, actively seeking peer feedback, experimenting with new teaching methods, and openly sharing learning. This approach ensures Scrum Masters stay credible, accountable, and model continuous improvement.

This article explores how AI interview analysis can be a powerful sense-making tool for agile practitioners who need to quickly synthesize unstructured, qualitative data, particularly when joining a team mid-crisis.

In diesem Artikel erklärt PST Simon Flossmann 3 OKR-Fehler von Teams mit internen Kunden häufig begehen.

In this post, PST Alex Ballarín explains what OKRs (Objectives and Key Results) are, and why they can significantly improve the effectiveness and value delivered by Scrum Teams.

Scrum is built on more than practices—it's grounded in theory. Explore the two foundational theories behind Scrum—Empirical Process Control and Lean Thinking—and how they shape the way Scrum helps teams navigate complexity and deliver value.

AI is transforming product management across the entire Planning Onion, from vision to validation. Learn how AI enhances market analysis, backlog prioritization, and customization while rethinking technical debt. Discover how the Model Context Protocol and AI code generation are revolutionizing how Product Owners deliver value in Scrum.

OpenAIs neues (Stealth) LLM Optimus Alpha analysiert Teammetriken und übersetzen diese in umsetzbare Retrospektivenkonzepte.

In diesem Artikel beschreibt PST Simon Flossmann 3 Strategie-Lektionen die er aus seinem letzten „Strategy Knotworking“-Workshop gezogen hat

A deep dive into business agility in the Construction and Infrastructure sector, - exploring lessons on safety, transparency, end-to-end accountability, portfolio management, and milestone planning. Real-world examples show why agility isn't optional, but rather essential for delivering lasting value.

In the third blog of this series, I'll explore Evaluation as a core competency of a 'Professional Teacher' stance. Using examples and practical ideas, I'll argue that professional teaching means inspecting both delivery and impact, using evaluation to drive real change.

I join Jonathan Stark on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when managing their careers as the platform matures.

Adoptar Scrum requiere cambios que se dan en muchos aspectos dentro de una organización. Estos cambios a veces demoran en ser realizados y esto provoca que se tengan impedimentos que impidan o retrasen la entrega de valor. A continuación, algunos impedimentos que pueden aparecer al adoptar Scrum y que pueden servir de referencia para identificarlos en forma temprana:

Struggling to get real buy-in for agile at the executive level? You’re not alone. Too many agile transformations stall because senior leaders remain stuck in old ways of thinking while teams push for change. We need to break down why executive traction is the missing ingredient in enterprise agility and how to actually get it. In this blog I'll talk about how we can turn 'agile' from a buzzword to a business enabler.

You have been working on an agile team or maybe a Scrum Team. And every time someone refers to requirements, they mention about User Stories. So, now you have started to believe that User Stories are Requirements. But is that true?

Strategy is a disciplined way of diagnosing the problem that matters most, choosing an approach, and committing to a focused set of actions.

It may be tempting to push the team to deliver more by overloading the Sprint with extra work. But don’t do it! One of Scrum’s core values is focus, and that value exists for a reason. A team that focuses on delivering a reasonable amount of work will accomplish more than one that tries to take on everything at once.

Points are not for measuring individual performance. Points are for forecasting future delivery. We don't need to fake the data to make developers look better, because that's not what points are for.

PST Stanley Chatman created the AI Engagement Accelerator Kit to help real teams ship GenAI solutions faster

You’ve adopted Scrum. You’ve trained your teams. But still, something’s off. Scaling is slow. Results are inconsistent. That’s because you’re scaling the wrong thing. It’s not just about growing Scrum—it’s about re-centering your organisation around it. In a world where enterprise agility often disappoints, this article offers a bold perspective: the problem isn’t Scrum—it’s how we orient Scrum Teams within complex systems. Enter the 3D Reality Model: a visual, three-dimensional map that places Scrum Teams at the core of product-oriented transformation. The model provides a reference system with three strategic axes: Portfolio (Height): Vertical alignment with goals and governance. End-to-End Value (Width): Ownership across the full delivery cycle. Cross-Org Collaboration (Depth): Transparent engagement with surrounding teams and services.

In diesem Artikel warnt PST Simon Flossmann vor 5 Antipatterns, die erfolgreiche Retrospektiven verhindern

In this experiment, OpenAI’s new stealthy LLM Optimus Alpha demonstrated exceptional performance in team data analysis. It quickly identified key patterns in complex agile metrics and synthesized insights about technical debt, value creation, and team dynamics.

Many Scrum teams struggle not because the mechanics are wrong, but because the mindset isn’t there. Explore the beliefs and principles behind Scrum, and why they’re key to making it work.

Great facilitators don’t just “run” meetings. PST Sanjay Saini outlines how effective facilitators design experiences, ensure psychological safety, and amplify the collective intelligence of the group.

Discover why engineering-led GenAI projects often stall (like mobile/cloud before them) and how aligning AI with customer outcomes, integrating legal/security early, and solving real friction points drives deployable business impact. In other words - Product thinking for the win.

In diesem Artikel schreibt PST Simon Flossmann, die 10 Fehler mit Produkt-Zielen, die viele Scrum Teams machen (und ihren Erfolg torpedieren)

Die 15-minütige KI-gestützte Vorbereitung für Scrum Master und Agile Coaches zum Aufbau von Vertrauen

In a recent ProdPad webinar, I sat down with Janna Bastow for a fireside chat. This was an opportunity to explore how the principles of surfing can revolutionize product leadership and business agility. In this article, I share highlights of our conversation in order to offer a unique perspective offers product managers, owners, and leaders a fresh framework for navigating uncertainty and complexity in today's fast-paced market.

Master one of Scrum’s most critical (and misunderstood) concepts with PST Jason Malmstadt in this micro-training video. Alongside PST'S Robb Pieper and Greg Crown, Jason explains what the Definition of Done really means, how it differs from acceptance criteria, and why it’s key to delivering high-quality, releasable increments every Sprint.

Can you do 100% Scrum and SAFe at the same time? In this post, I explore that question through a real-life training story, highlighting the tradeoffs and tensions that surface when frameworks collide. The key takeaway: it’s less about purity and more about mindful, context-driven choices.

Unlock effective Scrum! Learn the distinct roles of accountability, responsibility & authority. Discover why empowering Product Owners, Developers and Scrum Masters with real decision-making authority is fundamental to self-management & value delivery. While often used interchangeably, accountability, responsibility and authority have distinct implications that are essential for effective teamwork and value delivery.

En este artículo, el PST Alex Ballarín explica como escribir buenos criterios de aceptación para entender y validar las historia de usuario.

Scrum.org ™ のProfessional Scrum Master I（PSM I）認定試験の日本語版が公開されました！

The 15-Minute AI-Enabled Prep for Scrum Masters and Agile Coaches to Build Trust